Freelance Sales Writer Workflow Map

In this article, we’ve created a starter Freelance Sales Writer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Sales Writer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Sales Writer

The path towards better systems and processes in your Freelance Sales Writer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Sales Writer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Sales Writer

1. Initial consultation: Meet with the client to understand their writing needs, goals, and target audience.
2. Proposal and agreement: Present a detailed proposal outlining the scope of work, deliverables, timelines, and pricing. Once agreed upon, sign a contract.
3. Research and planning: Conduct thorough research on the topic, industry, and target audience to gather relevant information and create a comprehensive plan.
4. Content creation: Write engaging and persuasive content that aligns with the client’s requirements and objectives.
5. Draft submission: Share the initial draft with the client for review and feedback.
6. Revisions and edits: Incorporate client feedback and make necessary revisions to ensure the content meets their expectations.
7. Finalization: Submit the revised content to the client for final approval.
8. Delivery: Provide the finalized content in the agreed format (e.g., Word document, Google Doc) and deliver it to the client.
9. Follow-up: Check in with the client to ensure they are satisfied with the delivered content and address any additional concerns or requests.
10. Post-delivery support: Offer ongoing support and assistance to the client, such as answering questions, making minor edits, or providing guidance on content implementation

Business Growth & Improvement Experiments

Experiment 1: Targeted Marketing Campaign
Description: Develop a targeted marketing campaign to reach potential clients in specific industries or niches. Utilize various marketing channels such as social media, email marketing, and content marketing to promote your freelance sales writing services.
Expected Outcome: Increased visibility and brand awareness among the target audience, leading to a higher number of qualified leads and potential clients.

Experiment 2: Client Referral Program
Description: Implement a client referral program where existing clients are incentivized to refer your freelance sales writing services to their network. Offer rewards or discounts for successful referrals.
Expected Outcome: Increased word-of-mouth marketing, a higher number of referrals, and an expanded client base, resulting in a steady stream of new business opportunities.

Experiment 3: Streamlined Proposal Process
Description: Analyze and streamline your proposal process to make it more efficient and time-effective. Identify areas where you can automate or simplify the process, such as using proposal templates or utilizing proposal management software.
Expected Outcome: Reduced time spent on creating proposals, improved response time to potential clients, and increased conversion rate of proposals into actual projects.

Experiment 4: Collaboration with Other Freelancers
Description: Collaborate with other freelancers in complementary fields, such as graphic designers or web developers, to offer bundled services or joint marketing efforts. This can provide added value to clients and expand your service offerings.
Expected Outcome: Increased service offerings, potential cross-referrals from collaborating freelancers, and a competitive advantage in the market.

Experiment 5: Content Marketing Strategy
Description: Develop a content marketing strategy to establish yourself as an industry thought leader and attract potential clients. Create valuable and informative content, such as blog posts, articles, or whitepapers, that showcases your expertise in sales writing.
Expected Outcome: Increased brand credibility, improved organic search visibility, and a higher likelihood of attracting qualified leads who are actively seeking sales writing services.

Experiment 6: Client Feedback and Testimonials
Description: Implement a system to collect client feedback and testimonials after completing projects. Use this feedback to improve your services and showcase positive testimonials on your website or marketing materials.
Expected Outcome: Enhanced reputation and credibility, increased trust among potential clients, and improved conversion rates as prospects see the positive experiences of previous clients.

Experiment 7: Networking and Industry Events
Description: Attend industry events, conferences, or networking sessions to connect with potential clients and industry professionals. Actively engage in conversations, share your expertise, and build relationships that can lead to future business opportunities.
Expected Outcome: Expanded professional network, increased visibility within the industry, and potential collaborations or referrals from industry peers.

Experiment 8: Upselling and Cross-selling
Description: Identify opportunities to upsell or cross-sell additional services to existing clients. Analyze their needs and offer complementary services that can enhance their sales writing projects.
Expected Outcome: Increased revenue per client, improved client satisfaction, and a higher likelihood of repeat business.

Experiment 9: Continuous Professional Development
Description: Invest in continuous professional development by attending workshops, webinars, or online courses related to sales writing or the industry you serve. Stay updated with the latest trends and techniques to provide cutting-edge services to your clients.
Expected Outcome: Enhanced skills and knowledge, improved service quality, and a competitive edge over other freelance sales writers.

Experiment 10: Client Onboarding Process
Description: Evaluate and optimize your client onboarding process to ensure a smooth and efficient transition from initial contact to project initiation. Identify areas where you can automate or streamline the onboarding process to save time and improve client satisfaction.
Expected Outcome: Improved client experience, reduced onboarding time, and increased client retention rate

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.