Freelance Search Engine Optimization Analyst Workflow Map

In this article, we’ve created a starter Freelance Search Engine Optimization Analyst Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Search Engine Optimization Analyst role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Search Engine Optimization Analyst

The path towards better systems and processes in your Freelance Search Engine Optimization Analyst role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Search Engine Optimization Analyst Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Search Engine Optimization Analyst

1. Initial consultation: Meet with the client to understand their business goals, target audience, and current SEO efforts.
2. Keyword research: Conduct thorough research to identify relevant keywords and phrases that will drive organic traffic to the client’s website.
3. On-page optimization: Optimize the client’s website by implementing SEO best practices, including meta tags, header tags, and keyword-rich content.
4. Technical SEO audit: Perform a comprehensive audit of the client’s website to identify and fix any technical issues that may hinder search engine rankings.
5. Off-page optimization: Develop and execute a link building strategy to increase the client’s website authority and improve search engine rankings.
6. Content creation: Create high-quality, SEO-friendly content that aligns with the client’s target audience and keywords.
7. Performance tracking: Monitor and analyze the client’s website performance using tools like Google Analytics to identify areas for improvement.
8. Conversion rate optimization: Optimize the client’s website to improve user experience and increase conversion rates.
9. Reporting and analysis: Provide regular reports to the client, highlighting key metrics and progress towards SEO goals.
10. Continuous improvement: Collaborate with the client to identify opportunities for further optimization and implement ongoing SEO strategies to stay ahead of competitors

Business Growth & Improvement Experiments

Experiment 1: Keyword Research Expansion
Description: Conduct an extensive keyword research to identify new and relevant keywords related to the client’s industry. This experiment aims to broaden the scope of targeted keywords and improve the website’s visibility in search engine results pages (SERPs).
Expected Outcome: Increased organic traffic and improved search engine rankings, leading to a higher number of potential clients discovering the website.

Experiment 2: On-Page Optimization Enhancement
Description: Analyze the website’s on-page elements, including meta tags, headings, and content structure, to ensure they are optimized for relevant keywords. This experiment aims to improve the website’s relevance and visibility in search engine rankings.
Expected Outcome: Higher search engine rankings, increased click-through rates, and improved user experience, resulting in more qualified leads and conversions.

Experiment 3: Backlink Building Campaign
Description: Develop and implement a backlink building strategy to acquire high-quality and relevant backlinks from authoritative websites. This experiment aims to improve the website’s domain authority and increase its visibility in search engine rankings.
Expected Outcome: Improved search engine rankings, increased referral traffic, and enhanced online reputation, leading to a higher number of potential clients and improved brand recognition.

Experiment 4: Content Marketing Expansion
Description: Create and distribute valuable and informative content, such as blog posts, articles, and infographics, to attract and engage the target audience. This experiment aims to establish the freelancer as an industry expert and drive organic traffic to the website.
Expected Outcome: Increased website traffic, improved brand credibility, and higher conversion rates, resulting in a larger client base and increased revenue.

Experiment 5: Conversion Rate Optimization (CRO) Testing
Description: Conduct A/B testing on landing pages, call-to-action buttons, and forms to identify and implement improvements that maximize conversion rates. This experiment aims to optimize the website’s user experience and increase the number of leads generated.
Expected Outcome: Higher conversion rates, improved lead generation, and increased revenue, leading to a more efficient and profitable business.

Experiment 6: Performance Tracking and Analysis
Description: Implement advanced analytics tools to track and analyze website performance, including traffic sources, user behavior, and conversion rates. This experiment aims to gain insights into the website’s strengths and weaknesses, enabling data-driven decision-making.
Expected Outcome: Improved understanding of the target audience, identification of areas for improvement, and the ability to make informed business decisions, resulting in a more streamlined and successful business

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.