Freelance Search Engine Optimization (SEO) Specialist Workflow Map

In this article, we’ve created a starter Freelance Search Engine Optimization (SEO) Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Search Engine Optimization (SEO) Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Search Engine Optimization (SEO) Specialist

The path towards better systems and processes in your Freelance Search Engine Optimization (SEO) Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Search Engine Optimization (SEO) Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Search Engine Optimization (SEO) Specialist

1. Initial consultation: Meet with the client to understand their business goals, target audience, and current SEO efforts.
2. Keyword research: Conduct thorough research to identify relevant keywords and phrases that will drive organic traffic to the client’s website.
3. On-page optimization: Optimize the client’s website by implementing SEO best practices, including meta tags, header tags, and keyword-rich content.
4. Technical SEO audit: Perform a comprehensive audit of the client’s website to identify and fix any technical issues that may hinder search engine rankings.
5. Content creation: Develop high-quality, keyword-optimized content that aligns with the client’s target audience and business objectives.
6. Link building: Implement strategies to acquire high-quality backlinks from reputable websites, improving the client’s website authority and search engine rankings.
7. Performance tracking: Monitor and analyze key SEO metrics, such as organic traffic, keyword rankings, and conversion rates, to measure the effectiveness of the SEO efforts.
8. Ongoing optimization: Continuously optimize the client’s website and content based on performance data and industry trends to improve search engine rankings.
9. Local SEO optimization: Implement strategies to improve the client’s visibility in local search results, including optimizing Google My Business profiles and managing online reviews.
10. Reporting and analysis: Provide regular reports to the client, highlighting the progress and impact of the SEO efforts, and make data-driven recommendations for further improvement

Business Growth & Improvement Experiments

Experiment 1: Keyword Research Expansion
Description: Conduct an extensive keyword research to identify new and relevant keywords related to the client’s industry. This experiment involves analyzing search volume, competition, and relevance to the client’s target audience. Use various tools and techniques to identify untapped keyword opportunities.
Expected Outcome: By expanding the keyword research, the SEO specialist can uncover new keywords that have high search volume and low competition. This will enable them to optimize the client’s website for a wider range of keywords, increasing organic traffic and potential leads.

Experiment 2: On-Page Optimization Testing
Description: Test different on-page optimization techniques such as meta tags, header tags, internal linking, and content structure. Implement A/B testing to compare the performance of different optimization strategies and measure their impact on search engine rankings.
Expected Outcome: By testing and optimizing on-page elements, the SEO specialist can improve the website’s visibility in search engine results pages (SERPs). This experiment aims to increase organic traffic, improve user experience, and ultimately boost conversions and sales.

Experiment 3: Backlink Building Campaign
Description: Develop and execute a backlink building campaign to acquire high-quality and relevant backlinks from authoritative websites. This experiment involves outreach, guest posting, content collaboration, and other link-building strategies to increase the website’s domain authority and improve search engine rankings.
Expected Outcome: By building a strong backlink profile, the SEO specialist can enhance the website’s credibility and authority in the eyes of search engines. This experiment aims to improve organic rankings, increase referral traffic, and establish the client’s website as a trusted source within their industry.

Experiment 4: Mobile Optimization Enhancement
Description: Optimize the client’s website for mobile devices by improving page load speed, responsive design, and mobile user experience. This experiment involves analyzing mobile traffic data, identifying areas for improvement, and implementing mobile optimization techniques.
Expected Outcome: With the increasing use of mobile devices, optimizing the website for mobile users is crucial. This experiment aims to enhance the mobile user experience, reduce bounce rates, and improve search engine rankings for mobile searches. The expected outcome is increased mobile traffic, engagement, and conversions.

Experiment 5: Local SEO Strategy Implementation
Description: Develop and implement a local SEO strategy to target customers in specific geographic areas. This experiment involves optimizing the client’s website for local keywords, creating and optimizing Google My Business listings, managing online reviews, and building local citations.
Expected Outcome: By focusing on local SEO, the SEO specialist can help the client’s business appear in local search results, increasing visibility to potential customers in their target area. The expected outcome is improved local search rankings, increased website traffic, and higher conversion rates from local customers

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.