Freelance Search Engine Optimization Specialist Workflow Map

In this article, we’ve created a starter Freelance Search Engine Optimization Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Search Engine Optimization Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Search Engine Optimization Specialist

The path towards better systems and processes in your Freelance Search Engine Optimization Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Search Engine Optimization Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Search Engine Optimization Specialist

1. Initial consultation: Meet with the client to understand their business goals, target audience, and current SEO efforts.
2. Keyword research: Conduct thorough research to identify relevant keywords and phrases that will drive organic traffic to the client’s website.
3. On-page optimization: Optimize the client’s website by implementing SEO best practices, including meta tags, header tags, and keyword-rich content.
4. Off-page optimization: Develop a strategy to build high-quality backlinks and improve the client’s online presence through guest blogging, social media, and influencer outreach.
5. Content creation: Create engaging and informative content that aligns with the client’s target audience and incorporates targeted keywords.
6. Technical SEO: Conduct a comprehensive audit of the client’s website to identify and fix any technical issues that may hinder search engine rankings.
7. Local SEO: Optimize the client’s online presence for local search by creating and optimizing Google My Business listings, local directory submissions, and managing online reviews.
8. Performance tracking: Monitor and analyze key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates to measure the effectiveness of the SEO strategy.
9. Ongoing optimization: Continuously refine and improve the SEO strategy based on data analysis and industry trends to ensure long-term success.
10. Reporting and communication: Provide regular reports to the client, highlighting the progress made, key achievements, and recommendations for further improvement. Maintain open communication to address any questions or concerns

Business Growth & Improvement Experiments

Experiment 1: Keyword Research Expansion
Description: Expand the scope of keyword research by identifying and targeting long-tail keywords relevant to the client’s industry. This experiment involves conducting thorough keyword research using various tools and platforms to identify untapped keyword opportunities.
Expected Outcome: By targeting long-tail keywords, the freelance SEO specialist can increase organic traffic to the client’s website, improve search engine rankings, and attract more qualified leads, ultimately leading to increased conversions and business growth.

Experiment 2: On-Page Optimization Testing
Description: Conduct A/B testing on different on-page optimization elements, such as meta tags, headings, and content structure, to determine the most effective strategies for improving search engine visibility and user experience.
Expected Outcome: By testing and optimizing on-page elements, the freelance SEO specialist can enhance the website’s visibility in search engine results pages, increase click-through rates, and improve overall user engagement, resulting in higher conversion rates and improved business performance.

Experiment 3: Backlink Building Campaign
Description: Launch a backlink building campaign to acquire high-quality and relevant backlinks from authoritative websites within the client’s industry. This experiment involves outreach, guest posting, and content collaboration to secure valuable backlinks.
Expected Outcome: By building a strong backlink profile, the freelance SEO specialist can improve the client’s website authority, increase organic rankings, and drive more targeted traffic. This, in turn, can lead to higher brand visibility, increased credibility, and potential business growth.

Experiment 4: Website Speed Optimization
Description: Analyze and optimize the website’s loading speed by implementing various techniques, such as image compression, caching, and code optimization. This experiment aims to enhance user experience, reduce bounce rates, and improve search engine rankings.
Expected Outcome: By improving website speed, the freelance SEO specialist can provide a better user experience, increase the website’s visibility in search results, and reduce the likelihood of visitors leaving due to slow loading times. This can result in higher engagement, improved conversion rates, and ultimately, business growth.

Experiment 5: Content Marketing Strategy
Description: Develop and implement a comprehensive content marketing strategy that includes creating high-quality, informative, and engaging content relevant to the client’s target audience. This experiment involves conducting keyword research, content planning, and distribution across various channels.
Expected Outcome: By implementing an effective content marketing strategy, the freelance SEO specialist can increase brand awareness, attract more organic traffic, and establish the client as an industry thought leader. This can lead to higher website conversions, increased customer loyalty, and overall business growth

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.