Freelance Search Engine Optimization Writer Workflow Map

In this article, we’ve created a starter Freelance Search Engine Optimization Writer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Search Engine Optimization Writer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Search Engine Optimization Writer

The path towards better systems and processes in your Freelance Search Engine Optimization Writer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Search Engine Optimization Writer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Search Engine Optimization Writer

1. Initial client consultation: Discussing the client’s goals, target audience, and desired outcomes for their SEO content.
2. Keyword research: Conducting thorough research to identify relevant keywords and phrases that will optimize the client’s content for search engines.
3. Content creation: Writing high-quality, engaging, and SEO-friendly articles, blog posts, website copy, or other forms of content based on the identified keywords.
4. On-page optimization: Implementing SEO best practices within the content, including optimizing meta tags, headings, URLs, and internal linking structure.
5. Off-page optimization: Developing strategies to build high-quality backlinks and improve the client’s online presence through guest posting, social media promotion, or other link-building techniques.
6. Content review and revisions: Collaborating with the client to review the initial content and make any necessary revisions or improvements based on their feedback.
7. Performance tracking: Monitoring the performance of the optimized content using analytics tools to measure keyword rankings, organic traffic, and other relevant metrics.
8. Reporting and analysis: Providing regular reports to the client, summarizing the progress and impact of the SEO efforts, and suggesting further improvements or adjustments.
9. Ongoing content updates: Continuously updating and refreshing the client’s content to ensure it remains relevant, up-to-date, and aligned with the latest SEO trends and algorithms.
10. Continuous improvement: Collaborating with the client to identify areas for improvement, exploring new SEO strategies, and implementing changes to enhance the effectiveness of the SEO content

Business Growth & Improvement Experiments

Experiment 1: Targeted Keyword Research
Description: Conduct in-depth keyword research to identify high-volume and low-competition keywords relevant to the client’s industry. Use various tools and techniques to uncover untapped keyword opportunities.
Expected Outcome: By targeting specific keywords that have high search volume and low competition, the freelance SEO writer can increase the visibility of their clients’ websites in search engine results pages (SERPs), leading to higher organic traffic and potential business growth.

Experiment 2: Content Optimization
Description: Analyze existing content on clients’ websites and optimize it for search engines. This includes improving meta tags, headers, keyword density, and overall readability. Additionally, focus on creating engaging and informative content that aligns with the target audience’s needs and interests.
Expected Outcome: By optimizing the content, the freelance SEO writer can improve the website’s search engine rankings, attract more organic traffic, and increase user engagement. This can result in higher conversion rates and improved business performance.

Experiment 3: Link Building Campaign
Description: Develop a comprehensive link building strategy to acquire high-quality backlinks from reputable websites. This can involve guest posting, outreach to industry influencers, and participation in relevant online communities.
Expected Outcome: By building a strong backlink profile, the freelance SEO writer can enhance the website’s authority and credibility in the eyes of search engines. This can lead to improved search rankings, increased organic traffic, and potential business growth.

Experiment 4: Performance Tracking and Analysis
Description: Implement tools and techniques to track and analyze the performance of clients’ websites, including organic traffic, keyword rankings, bounce rates, and conversion rates. Regularly review and interpret the data to identify areas for improvement.
Expected Outcome: By closely monitoring website performance, the freelance SEO writer can identify strengths and weaknesses, allowing them to make data-driven decisions to optimize the website further. This can result in improved search rankings, increased organic traffic, and better business outcomes.

Experiment 5: Collaboration with Other Freelancers or Agencies
Description: Collaborate with other freelancers or agencies specializing in complementary services, such as web design, social media marketing, or content creation. This collaboration can lead to cross-promotion, sharing of expertise, and potential referrals.
Expected Outcome: By partnering with other professionals, the freelance SEO writer can expand their service offerings, reach a wider audience, and potentially attract new clients. This can contribute to business growth and increased revenue

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.