Freelance SEO Specialist Workflow Map

In this article, we’ve created a starter Freelance SEO Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance SEO Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance SEO Specialist

The path towards better systems and processes in your Freelance SEO Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance SEO Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance SEO Specialist

1. Initial consultation: Meet with the client to understand their business goals, target audience, and SEO requirements.
2. Keyword research: Conduct thorough research to identify relevant keywords and phrases that will drive organic traffic to the client’s website.
3. On-page optimization: Optimize the client’s website by implementing SEO best practices, including meta tags, header tags, URL structure, and keyword placement.
4. Content creation: Develop high-quality, keyword-rich content that aligns with the client’s SEO strategy and engages their target audience.
5. Link building: Implement a strategic link building campaign to increase the client’s website authority and improve search engine rankings.
6. Technical SEO audit: Perform a comprehensive audit of the client’s website to identify and fix any technical issues that may hinder its performance in search engine results.
7. Performance tracking: Monitor the client’s website performance using analytics tools to measure key SEO metrics, such as organic traffic, keyword rankings, and conversion rates.
8. Ongoing optimization: Continuously optimize the client’s website and content based on performance data and industry trends to ensure long-term SEO success.
9. Reporting and analysis: Provide regular reports to the client, highlighting the progress made in terms of SEO performance and identifying areas for further improvement.
10. Client collaboration and education: Collaborate with the client to ensure their understanding of SEO strategies and educate them on best practices to maintain and enhance their website’s visibility in search engine results

Business Growth & Improvement Experiments

Experiment 1: Website Optimization
Description: Conduct a thorough analysis of the freelance SEO specialist’s website, including its design, content, and user experience. Implement necessary improvements such as optimizing meta tags, improving site speed, enhancing navigation, and ensuring mobile responsiveness.
Expected Outcome: Increased organic traffic, improved search engine rankings, enhanced user engagement, and higher conversion rates.

Experiment 2: Content Marketing Strategy
Description: Develop and implement a content marketing strategy to attract and engage the target audience. This may include creating high-quality blog posts, informative articles, case studies, and whitepapers that address common pain points and provide valuable insights related to SEO and customer support.
Expected Outcome: Increased brand visibility, improved credibility and authority, higher website traffic, and potential lead generation.

Experiment 3: Social Media Advertising
Description: Launch targeted social media advertising campaigns on platforms such as Facebook, Instagram, or LinkedIn to reach a wider audience. Utilize demographic and interest-based targeting options to ensure the ads are shown to relevant individuals who may require SEO services or customer support.
Expected Outcome: Increased brand awareness, expanded reach, potential lead generation, and improved conversion rates.

Experiment 4: Client Referral Program
Description: Implement a client referral program to incentivize existing clients to refer the freelance SEO specialist’s services to their network. Offer rewards such as discounts, exclusive content, or even cash incentives for successful referrals.
Expected Outcome: Increased client acquisition through word-of-mouth marketing, improved client loyalty, and potential long-term partnerships.

Experiment 5: Process Automation
Description: Identify repetitive tasks within the freelance SEO specialist’s workflow and explore automation tools or software solutions to streamline these processes. This may include automating keyword research, reporting, or social media scheduling, allowing more time for strategic planning and client communication.
Expected Outcome: Increased productivity, reduced manual errors, improved efficiency, and the ability to handle more clients simultaneously.

Experiment 6: Collaboration with Complementary Service Providers
Description: Establish partnerships or collaborations with professionals in related fields, such as web designers, content writers, or social media managers. This allows for cross-referrals and the ability to offer comprehensive solutions to clients, enhancing the overall service offering.
Expected Outcome: Increased service offerings, potential client referrals, improved client satisfaction, and the ability to handle larger projects.

Experiment 7: Continuous Learning and Skill Development
Description: Invest time and resources in continuous learning and skill development to stay updated with the latest SEO trends, customer support techniques, and industry best practices. Attend relevant webinars, workshops, or online courses to enhance expertise and offer cutting-edge solutions to clients.
Expected Outcome: Improved knowledge and expertise, enhanced service quality, increased client satisfaction, and potential differentiation from competitors

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.