Freelance SEO Specialist Workflow Map

In this article, we’ve created a starter Freelance SEO Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance SEO Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance SEO Specialist

The path towards better systems and processes in your Freelance SEO Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance SEO Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance SEO Specialist

1. Initial consultation: Meet with the client to understand their SEO goals, target audience, and business objectives.
2. Keyword research: Conduct thorough research to identify relevant keywords and phrases that will drive organic traffic to the client’s website.
3. On-page optimization: Optimize the client’s website by implementing SEO best practices, including meta tags, header tags, URL structure, and keyword placement.
4. Content creation: Develop high-quality, keyword-rich content that aligns with the client’s target audience and SEO strategy.
5. Link building: Implement a strategic link building campaign to increase the client’s website authority and improve search engine rankings.
6. Technical SEO audit: Perform a comprehensive audit of the client’s website to identify and fix any technical issues that may hinder search engine visibility.
7. Performance tracking: Set up analytics tools to monitor the client’s website performance, including organic traffic, keyword rankings, and conversion rates.
8. Ongoing optimization: Continuously analyze data and make necessary adjustments to the SEO strategy to improve results and meet the client’s goals.
9. Reporting and analysis: Provide regular reports to the client, highlighting key performance metrics and discussing the impact of SEO efforts on their business.
10. Continuous improvement: Collaborate with the client to identify areas for improvement and implement strategies to enhance their SEO performance over time

Business Growth & Improvement Experiments

1. Name: Implementing a targeted keyword strategy
Description: Conduct thorough keyword research and analysis to identify high-value keywords relevant to the engineering and architecture industry. Optimize website content, meta tags, and headings accordingly to improve organic search rankings and attract more qualified traffic.
Expected Outcome: Increased organic search visibility, higher website traffic, and improved lead generation from relevant prospects.

2. Name: Developing a content marketing plan
Description: Create a comprehensive content marketing strategy that includes regular blog posts, case studies, and industry-specific guides. Focus on providing valuable and informative content to establish expertise, engage the target audience, and drive organic traffic.
Expected Outcome: Enhanced brand reputation, increased website traffic, improved lead generation, and higher conversion rates.

3. Name: Enhancing website user experience (UX)
Description: Conduct a thorough website audit to identify areas for improvement in terms of user experience. Streamline navigation, improve page load speed, optimize mobile responsiveness, and ensure clear and concise content presentation.
Expected Outcome: Reduced bounce rates, increased time spent on the website, improved conversion rates, and enhanced user satisfaction.

4. Name: Implementing local SEO strategies
Description: Optimize the website for local search by creating and optimizing Google My Business listing, obtaining positive online reviews, and ensuring consistent NAP (name, address, phone number) information across all online directories. Target local keywords to attract potential clients in the specific geographic area.
Expected Outcome: Improved local search visibility, increased website traffic from local prospects, and higher conversion rates.

5. Name: Implementing a link building campaign
Description: Develop a systematic approach to acquiring high-quality backlinks from reputable websites in the engineering and architecture industry. Focus on guest blogging, industry partnerships, and outreach to relevant influencers to improve website authority and search engine rankings.
Expected Outcome: Increased website authority, improved search engine rankings, and enhanced brand visibility within the industry.

6. Name: Implementing conversion rate optimization (CRO) techniques
Description: Analyze website analytics data to identify areas of low conversion rates. Conduct A/B testing on landing pages, call-to-action buttons, and forms to optimize conversion rates. Implement persuasive copywriting techniques and improve overall website design to enhance user trust and encourage conversions.
Expected Outcome: Increased conversion rates, improved lead generation, and higher ROI from website traffic.

7. Name: Offering specialized SEO services for engineering and architecture niches
Description: Identify specific sub-niches within the engineering and architecture industry and develop tailored SEO services to cater to their unique needs. Position yourself as an expert in these niches and create targeted marketing campaigns to attract clients seeking specialized SEO services.
Expected Outcome: Increased market differentiation, higher client acquisition rate, and improved revenue streams from specialized services.

8. Name: Leveraging social media marketing
Description: Develop a social media strategy to engage with the target audience, share valuable content, and promote services. Utilize platforms like LinkedIn, Twitter, and Instagram to build a strong online presence, establish industry connections, and attract potential clients.
Expected Outcome: Increased brand awareness, improved online reputation, higher website traffic, and enhanced lead generation.

9. Name: Implementing data-driven decision-making
Description: Utilize data analytics tools to track and analyze website performance, keyword rankings, and user behavior. Make data-driven decisions to optimize SEO strategies, content creation, and marketing efforts based on insights gained from the data.
Expected Outcome: Improved overall business performance, increased ROI, and more effective allocation of resources.

10. Name: Offering comprehensive SEO audits and consultations
Description: Develop a service offering that includes in-depth SEO audits and consultations for engineering and architecture firms. Provide detailed reports on website performance, keyword rankings, and recommendations for improvement. Offer personalized consultations to guide clients in implementing effective SEO strategies.
Expected Outcome: Increased client acquisition, improved client retention, and enhanced reputation as an SEO specialist in the engineering and architecture industry

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.