Freelance SEO Specialist Workflow Map

In this article, we’ve created a starter Freelance SEO Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance SEO Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance SEO Specialist

The path towards better systems and processes in your Freelance SEO Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance SEO Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance SEO Specialist

1. Initial consultation: Meet with the client to understand their business goals, target audience, and SEO requirements.
2. Keyword research: Conduct thorough research to identify relevant keywords and phrases that will drive organic traffic to the client’s website.
3. On-page optimization: Optimize the client’s website by implementing SEO best practices, including meta tags, header tags, URL structure, and keyword placement.
4. Content creation: Develop high-quality, keyword-rich content that aligns with the client’s target audience and SEO objectives.
5. Link building: Implement strategies to acquire high-quality backlinks from reputable websites, improving the client’s website’s authority and search engine rankings.
6. Technical SEO: Conduct a comprehensive audit of the client’s website to identify and fix any technical issues that may hinder search engine visibility.
7. Performance tracking: Monitor the client’s website performance using analytics tools to measure key metrics such as organic traffic, keyword rankings, and conversion rates.
8. Ongoing optimization: Continuously analyze data and make necessary adjustments to improve the client’s website’s SEO performance.
9. Reporting: Provide regular reports to the client, summarizing the progress made, key achievements, and future recommendations.
10. Client collaboration: Maintain open communication with the client, addressing any questions or concerns, and providing guidance on SEO-related matters

Business Growth & Improvement Experiments

1. Name: A/B Testing Meta Tags
Description: Conduct an A/B test on different meta tags for a specific webpage to determine which ones generate higher click-through rates and improve organic search rankings.
Expected Outcome: Increased organic traffic and improved search engine visibility for the webpage.

2. Name: Content Audit and Optimization
Description: Perform a comprehensive content audit to identify underperforming pages and optimize them by updating the content, improving keyword targeting, and enhancing user experience.
Expected Outcome: Improved search engine rankings, increased organic traffic, and higher engagement metrics on optimized pages.

3. Name: Local SEO Strategy Implementation
Description: Develop and implement a local SEO strategy by optimizing Google My Business listing, creating location-specific landing pages, and acquiring local citations to improve visibility in local search results.
Expected Outcome: Increased visibility in local search results, higher website traffic from local users, and improved conversion rates for local customers.

4. Name: Backlink Analysis and Outreach
Description: Conduct a thorough backlink analysis to identify high-quality websites that could potentially link to the client’s website. Reach out to these websites with personalized outreach emails to secure relevant backlinks.
Expected Outcome: Improved domain authority, increased referral traffic, and enhanced search engine rankings due to the acquisition of high-quality backlinks.

5. Name: Conversion Rate Optimization (CRO) Testing
Description: Implement CRO testing techniques such as A/B testing, heatmaps, and user surveys to identify and optimize elements on the website that impact conversion rates, such as call-to-action buttons, forms, and landing page design.
Expected Outcome: Increased conversion rates, improved user experience, and higher customer acquisition and retention rates.

6. Name: Mobile Optimization
Description: Optimize the client’s website for mobile devices by implementing responsive design, improving page load speed, and enhancing mobile user experience to cater to the growing number of mobile users.
Expected Outcome: Improved mobile search rankings, increased mobile traffic, and higher conversion rates from mobile users.

7. Name: Social Media Advertising Campaign
Description: Develop and execute a targeted social media advertising campaign to increase brand awareness, drive website traffic, and generate leads by leveraging platforms such as Facebook, Instagram, or LinkedIn.
Expected Outcome: Increased brand visibility, higher website traffic, improved lead generation, and potential conversions from social media platforms.

8. Name: SEO Competitor Analysis
Description: Conduct a comprehensive analysis of competitors’ SEO strategies, including their keywords, backlinks, content, and on-page optimization techniques. Use the insights gained to refine and enhance the client’s SEO strategy.
Expected Outcome: Improved understanding of the competitive landscape, identification of new opportunities, and the ability to develop a more effective SEO strategy to outperform competitors.

9. Name: Website Speed Optimization
Description: Analyze and optimize the client’s website for faster loading times by compressing images, minifying code, leveraging browser caching, and optimizing server response time.
Expected Outcome: Improved user experience, reduced bounce rates, increased page views, and higher search engine rankings due to improved website speed.

10. Name: Email Marketing Campaign
Description: Develop and execute an email marketing campaign to nurture leads, engage existing customers, and drive conversions. Utilize personalized and targeted email content, automation, and segmentation techniques.
Expected Outcome: Increased customer engagement, improved customer retention rates, higher conversion rates, and increased revenue through effective email marketing strategies

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.