Freelance SEO Writer Workflow Map

In this article, we’ve created a starter Freelance SEO Writer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance SEO Writer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance SEO Writer

The path towards better systems and processes in your Freelance SEO Writer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance SEO Writer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance SEO Writer

1. Initial client consultation: The freelance SEO writer meets with the client to discuss their specific needs, goals, and target audience.

2. Keyword research: The writer conducts thorough keyword research to identify relevant and high-ranking keywords that will optimize the client’s website content.

3. Content creation: The writer creates engaging and SEO-friendly content, such as blog posts, articles, website copy, or product descriptions, based on the client’s requirements and target keywords.

4. On-page optimization: The writer ensures that the content is properly optimized for search engines by incorporating the identified keywords, meta tags, headers, and other on-page SEO elements.

5. Off-page optimization: The writer may assist the client in developing a backlink strategy, reaching out to relevant websites for guest posting opportunities, or creating engaging social media content to improve the website’s overall visibility and authority.

6. Content review and revisions: The writer collaborates with the client to review the created content, making any necessary revisions or adjustments to align with the client’s preferences and feedback.

7. Content publishing: The writer assists in publishing the optimized content on the client’s website or other platforms, ensuring proper formatting, internal linking, and overall user experience.

8. Performance tracking and analysis: The writer monitors the performance of the published content, tracking key metrics such as organic traffic, keyword rankings, and user engagement to assess the effectiveness of the SEO strategy.

9. Reporting and communication: The writer provides regular reports to the client, summarizing the progress, achievements, and areas for improvement in the SEO efforts. They also maintain open communication channels to address any questions or concerns.

10. Continuous improvement and strategy refinement: The writer works with the client to identify areas for improvement, adjust the SEO strategy, and implement new tactics to enhance the website’s visibility, organic traffic, and overall search engine rankings

Business Growth & Improvement Experiments

Experiment 1: Targeted Keyword Research
Description: Conduct in-depth keyword research to identify high-volume and low-competition keywords relevant to the freelance SEO writer’s niche. This experiment aims to optimize content creation and improve search engine rankings by targeting specific keywords that have the potential to drive more organic traffic.
Expected Outcome: Increased visibility in search engine results pages (SERPs), higher organic traffic, and improved chances of attracting potential clients looking for SEO writing services.

Experiment 2: Content Optimization
Description: Analyze existing content and identify opportunities for optimization. This experiment involves updating meta tags, improving readability, incorporating relevant keywords, and enhancing overall content quality. By optimizing existing content, the freelance SEO writer can improve search engine rankings and attract more organic traffic.
Expected Outcome: Improved search engine rankings, increased organic traffic, and enhanced user engagement with the content.

Experiment 3: Guest Blogging
Description: Collaborate with industry-related websites or blogs to publish guest posts. This experiment aims to increase brand exposure, establish credibility, and attract a wider audience. By providing valuable content to other platforms, the freelance SEO writer can showcase their expertise and potentially gain new clients.
Expected Outcome: Increased brand visibility, expanded network, potential client acquisition, and improved reputation as an industry expert.

Experiment 4: Social Media Marketing
Description: Develop a social media strategy to promote the freelance SEO writer’s services and engage with the target audience. This experiment involves creating and sharing valuable content, participating in relevant discussions, and building a strong online presence. By leveraging social media platforms, the freelance SEO writer can attract potential clients and establish themselves as a trusted authority in the industry.
Expected Outcome: Increased brand awareness, improved client acquisition, enhanced online reputation, and increased engagement with the target audience.

Experiment 5: Client Testimonials and Referrals
Description: Request testimonials from satisfied clients and encourage them to refer the freelance SEO writer’s services to others. This experiment aims to build trust and credibility by showcasing positive feedback from previous clients. By leveraging testimonials and referrals, the freelance SEO writer can attract new clients and establish a strong reputation in the industry.
Expected Outcome: Increased client trust, improved client acquisition through referrals, and enhanced reputation as a reliable and skilled SEO writer.

Experiment 6: Collaboration with Other Freelancers
Description: Collaborate with other freelancers in complementary fields, such as web designers or digital marketers, to offer bundled services or cross-promote each other’s services. This experiment aims to expand the freelance SEO writer’s service offerings and reach a wider audience through strategic partnerships. By leveraging the expertise of other freelancers, the SEO writer can provide comprehensive solutions to clients and attract new business opportunities.
Expected Outcome: Increased service offerings, expanded client base, improved revenue streams, and enhanced professional network

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.