Freelance Social Media Marketer Workflow Map

In this article, we’ve created a starter Freelance Social Media Marketer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Social Media Marketer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Social Media Marketer

The path towards better systems and processes in your Freelance Social Media Marketer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Social Media Marketer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Social Media Marketer

1. Initial consultation: Meet with the client to understand their goals, target audience, and overall marketing objectives.
2. Strategy development: Create a comprehensive social media marketing strategy tailored to the client’s specific needs and objectives.
3. Content creation: Develop engaging and relevant content, including graphics, videos, and written posts, to be shared on various social media platforms.
4. Social media account setup: Set up and optimize social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
5. Content scheduling: Plan and schedule social media posts in advance using social media management tools to ensure consistent and timely content delivery.
6. Community engagement: Monitor and respond to comments, messages, and inquiries from the audience, fostering engagement and building relationships.
7. Performance tracking: Analyze key performance indicators (KPIs) such as reach, engagement, and conversions to measure the effectiveness of social media campaigns.
8. Optimization and improvement: Identify areas for improvement based on performance data and adjust strategies and tactics accordingly.
9. Reporting: Provide regular reports to clients, summarizing campaign performance and highlighting key insights and recommendations for future actions.
10. Ongoing support and maintenance: Continuously monitor social media accounts, stay updated with industry trends, and provide ongoing support and guidance to clients to ensure their social media presence remains effective and aligned with their business goals

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Ad Copy
Description: Create two different versions of ad copy for a social media campaign and test them against each other to determine which one performs better. This can involve changing the headline, call-to-action, or overall messaging. Monitor the engagement, click-through rates, and conversions to identify the most effective ad copy.
Expected Outcome: By identifying the more successful ad copy, this experiment aims to increase the click-through rates and conversions, ultimately improving the overall effectiveness of social media campaigns.

Experiment 2: Influencer Collaboration
Description: Collaborate with an influencer in the industry to promote a product or service on social media platforms. This experiment involves identifying relevant influencers, reaching out to them, and negotiating a partnership. Monitor the engagement, reach, and conversions generated through the influencer’s promotion.
Expected Outcome: By leveraging the influencer’s audience and credibility, this experiment aims to increase brand awareness, reach a wider audience, and potentially drive more conversions.

Experiment 3: Content Diversification
Description: Expand the range of content formats used in social media marketing efforts. This experiment involves creating different types of content such as videos, infographics, podcasts, or live streams. Monitor the engagement, reach, and feedback from the audience to determine which content formats resonate the most.
Expected Outcome: By diversifying the content formats, this experiment aims to attract a broader audience, increase engagement, and improve the overall effectiveness of social media marketing efforts.

Experiment 4: Customer Feedback Surveys
Description: Implement customer feedback surveys to gather insights and suggestions from clients. This experiment involves creating and distributing surveys to collect feedback on the quality of services, customer satisfaction, and areas for improvement. Analyze the responses to identify patterns and areas where the business can enhance its offerings.
Expected Outcome: By actively seeking customer feedback, this experiment aims to identify areas for improvement, enhance customer satisfaction, and refine the services offered to better meet clients’ needs.

Experiment 5: Automation Tools Implementation
Description: Explore and implement automation tools to streamline social media marketing processes. This experiment involves researching and testing various automation tools that can help schedule posts, manage content calendars, analyze data, and monitor social media platforms. Evaluate the impact of automation on time efficiency, productivity, and overall campaign performance.
Expected Outcome: By leveraging automation tools, this experiment aims to increase efficiency, save time, and improve the overall management of social media marketing campaigns

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.