Freelance Social Media Strategist Workflow Map

In this article, we’ve created a starter Freelance Social Media Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Social Media Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Social Media Strategist

The path towards better systems and processes in your Freelance Social Media Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Social Media Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Social Media Strategist

1. Initial consultation: Meet with the client to understand their goals, target audience, and overall social media objectives.
2. Strategy development: Create a comprehensive social media strategy tailored to the client’s specific needs and objectives.
3. Content creation: Develop engaging and relevant content, including graphics, videos, and written posts, to be shared on various social media platforms.
4. Platform setup: Set up and optimize social media profiles on relevant platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc.
5. Content scheduling: Plan and schedule social media posts in advance using social media management tools to ensure consistent and timely content delivery.
6. Community engagement: Monitor and respond to comments, messages, and inquiries from the audience, fostering engagement and building relationships.
7. Performance tracking: Analyze social media metrics and key performance indicators (KPIs) to measure the effectiveness of the strategy and identify areas for improvement.
8. Reporting: Prepare regular reports summarizing the performance of social media campaigns, including reach, engagement, conversions, and other relevant metrics.
9. Optimization: Continuously refine the social media strategy based on data-driven insights and industry best practices to maximize results.
10. Client collaboration: Regularly communicate and collaborate with the client to provide updates, gather feedback, and align the social media strategy with their evolving business goals

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Social Media Ad Copy
Description: Create two versions of ad copy for a social media campaign and test them against each other to determine which one performs better in terms of click-through rates and conversions.
Expected Outcome: By identifying the more effective ad copy, the freelance social media strategist can optimize their campaigns and increase engagement and conversions for their clients, leading to improved business growth.

Experiment 2: Implementing a Content Calendar
Description: Develop and implement a content calendar to plan and schedule social media posts in advance. This experiment aims to streamline the social media strategist’s workflow, ensuring consistent and timely content delivery.
Expected Outcome: With a content calendar in place, the freelancer can better organize their social media activities, reduce time spent on content creation, and maintain a consistent online presence for their clients. This can lead to improved client satisfaction and potential business expansion.

Experiment 3: Conducting Audience Research
Description: Perform in-depth audience research to gain a better understanding of the target market for each client. This experiment involves analyzing demographics, interests, and online behavior to tailor social media strategies accordingly.
Expected Outcome: By conducting audience research, the freelance social media strategist can create more targeted and effective social media campaigns, resulting in increased engagement, higher conversion rates, and improved client satisfaction.

Experiment 4: Collaborating with Influencers
Description: Explore partnerships with relevant influencers in the industry to promote clients’ products or services on social media platforms. This experiment aims to leverage the influencers’ large following and credibility to expand the reach and visibility of the freelance social media strategist’s clients.
Expected Outcome: By collaborating with influencers, the freelancer can tap into new audiences, increase brand awareness, and potentially generate more leads and sales for their clients. This can lead to business growth and potential referrals from satisfied clients.

Experiment 5: Implementing Social Listening Tools
Description: Integrate social listening tools into the social media strategist’s workflow to monitor and analyze online conversations and mentions related to clients’ brands or industry. This experiment aims to gather valuable insights, identify trends, and stay ahead of competitors.
Expected Outcome: By utilizing social listening tools, the freelancer can gain a deeper understanding of clients’ target audiences, identify potential opportunities or issues, and provide more informed recommendations. This can lead to improved client satisfaction, increased brand reputation, and potential business expansion

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.