Freelance Typographic Branding Specialist Workflow Map

In this article, we’ve created a starter Freelance Typographic Branding Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Typographic Branding Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Typographic Branding Specialist

The path towards better systems and processes in your Freelance Typographic Branding Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Typographic Branding Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Typographic Branding Specialist

1. Initial consultation: Meet with the client to understand their branding needs, goals, and preferences.
2. Research and analysis: Conduct market research, competitor analysis, and gather information about the client’s target audience.
3. Concept development: Brainstorm and create initial typographic branding concepts that align with the client’s vision and brand identity.
4. Design presentation: Present the typographic branding concepts to the client, explaining the rationale behind each design and gathering feedback.
5. Revisions and refinement: Incorporate client feedback and make necessary revisions to the chosen typographic branding concept.
6. Finalize branding elements: Develop the final typographic logo, typography system, and other visual elements that will be used across various brand touchpoints.
7. Brand guidelines creation: Document and create a comprehensive brand guideline that outlines the correct usage of the typographic branding elements.
8. Implementation: Assist the client in implementing the typographic branding across their marketing materials, website, and other brand assets.
9. Review and feedback: Collect feedback from the client and make any necessary adjustments to ensure the typographic branding is effectively representing their brand.
10. Continuous improvement: Regularly review and analyze the typographic branding’s performance, gather client feedback, and suggest improvements to enhance the brand’s visual identity

Business Growth & Improvement Experiments

1. Name: Implement a client referral program
Description: Offer incentives to existing clients who refer new clients to your services. This could include discounts on future projects or a small commission for each successful referral. Encourage clients to spread the word about your typographic branding services to their networks.
Expected Outcome: Increased client base through word-of-mouth referrals, leading to a steady stream of new projects and business growth.

2. Name: Streamline project management processes
Description: Evaluate your current project management system and identify areas for improvement. Implement tools and techniques such as project management software, standardized templates, and clear communication channels to streamline the workflow and enhance efficiency.
Expected Outcome: Improved project organization, reduced turnaround time, and increased client satisfaction due to smoother project execution.

3. Name: Offer additional design services
Description: Expand your service offerings beyond typographic branding to include complementary design services such as logo design, website design, or social media graphics. This diversification can attract a wider range of clients and increase revenue opportunities.
Expected Outcome: Increased client base and revenue through cross-selling and upselling additional design services, leading to business growth and a stronger market presence.

4. Name: Collaborate with other creative professionals
Description: Seek partnerships or collaborations with other professionals in related fields, such as web developers, marketing consultants, or photographers. By combining your expertise with others, you can offer comprehensive branding packages or tap into new markets.
Expected Outcome: Enhanced service offerings, increased market reach, and potential for joint marketing efforts, resulting in business growth and a broader client base.

5. Name: Develop a strong online presence
Description: Invest in building a professional website, creating a portfolio showcasing your typographic branding work, and actively engaging on social media platforms relevant to your target audience. Regularly share valuable content, participate in industry discussions, and showcase your expertise to attract potential clients.
Expected Outcome: Increased online visibility, improved brand reputation, and a higher likelihood of attracting new clients through online channels, leading to business growth and increased opportunities.

6. Name: Conduct client satisfaction surveys
Description: Regularly gather feedback from clients to assess their satisfaction with your services. Use surveys or interviews to understand their needs, preferences, and pain points. Analyze the feedback to identify areas for improvement and make necessary adjustments to enhance the client experience.
Expected Outcome: Improved client satisfaction, increased client retention, and potential for positive testimonials or referrals, leading to a stronger reputation and continued business growth.

7. Name: Attend industry conferences and networking events
Description: Actively participate in relevant design and creative industry conferences, workshops, or networking events. Engage with fellow professionals, potential clients, and industry influencers to expand your professional network, gain insights, and stay updated on industry trends.
Expected Outcome: Increased visibility within the industry, potential collaborations or partnerships, and access to new business opportunities, leading to business growth and professional development.

8. Name: Offer flexible pricing options
Description: Explore different pricing models, such as project-based pricing, hourly rates, or retainer packages, to cater to a wider range of client budgets and preferences. Tailor your pricing options to meet the needs of different client segments and provide transparency in your pricing structure.
Expected Outcome: Increased client conversion rate, improved client satisfaction, and potential for long-term client relationships, resulting in business growth and a competitive advantage in the market

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.