Freelance Video Producer Workflow Map

In this article, we’ve created a starter Freelance Video Producer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Video Producer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Video Producer

The path towards better systems and processes in your Freelance Video Producer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Video Producer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Video Producer

1. Initial consultation: Meet with the client to understand their video production needs, goals, and target audience.
2. Pre-production planning: Collaborate with the client to develop a video concept, script, and storyboard.
3. Location scouting: Identify suitable filming locations and secure necessary permits or permissions.
4. Talent casting: Conduct auditions or interviews to select actors or presenters for the video.
5. Filming: Coordinate the production crew, equipment, and talent to capture high-quality footage.
6. Post-production editing: Edit the raw footage, add graphics or animations, and enhance the overall visual and audio quality.
7. Client review and feedback: Share the edited video with the client for their input and make necessary revisions.
8. Finalization and delivery: Prepare the final video file in the desired format and deliver it to the client.
9. Distribution and promotion: Assist the client in promoting and distributing the video through various channels, such as social media or company websites.
10. Evaluation and feedback: Gather feedback from the client and analyze the video’s impact on their HR and training initiatives, making adjustments for future projects

Business Growth & Improvement Experiments

Experiment 1: Implementing a referral program
Description: Create a referral program where existing clients are incentivized to refer new clients to the freelance video production business. This can be done by offering discounts on future projects or other rewards.
Expected Outcome: By implementing a referral program, the freelance video producer can expect an increase in new client leads and projects, as satisfied clients are motivated to recommend their services to others.

Experiment 2: Offering package deals
Description: Develop package deals that bundle multiple video production services together, such as scriptwriting, filming, and editing. These packages can be offered at a discounted rate compared to individual services.
Expected Outcome: By offering package deals, the freelance video producer can attract clients who are looking for comprehensive video production solutions, resulting in increased revenue and streamlined project management.

Experiment 3: Automating client onboarding process
Description: Streamline the client onboarding process by implementing automation tools, such as email templates, online forms, and project management software. This will help in efficiently gathering client requirements, sharing project updates, and managing timelines.
Expected Outcome: Automating the client onboarding process will save time and effort, allowing the freelance video producer to take on more projects and deliver a better client experience.

Experiment 4: Collaborating with complementary professionals
Description: Establish partnerships with professionals in complementary fields, such as graphic designers, copywriters, or voice-over artists. This collaboration can involve cross-referrals, joint marketing efforts, or even bundling services together.
Expected Outcome: By collaborating with complementary professionals, the freelance video producer can expand their service offerings, attract a wider range of clients, and provide more comprehensive solutions, ultimately leading to business growth.

Experiment 5: Conducting customer satisfaction surveys
Description: Regularly send out customer satisfaction surveys to clients after project completion to gather feedback on their experience. This can be done through online survey tools or personalized emails.
Expected Outcome: By collecting feedback through customer satisfaction surveys, the freelance video producer can identify areas for improvement, address any client concerns, and enhance their services to better meet client expectations, resulting in increased client satisfaction and loyalty

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.