Freelance Visual Brand Strategist Workflow Map

In this article, we’ve created a starter Freelance Visual Brand Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Visual Brand Strategist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Visual Brand Strategist

The path towards better systems and processes in your Freelance Visual Brand Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Visual Brand Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Visual Brand Strategist

1. Initial consultation: Meet with the client to understand their brand vision, goals, and target audience.
2. Research and analysis: Conduct market research, competitor analysis, and gather insights to inform the brand strategy.
3. Brand positioning: Develop a unique value proposition and positioning statement that differentiates the client’s brand in the market.
4. Brand identity development: Create a visual identity system, including logo design, color palette, typography, and brand guidelines.
5. Brand messaging: Craft compelling brand messaging that communicates the client’s values, mission, and key messages.
6. Collateral design: Design various marketing collateral such as business cards, letterheads, brochures, and social media graphics.
7. Website design: Develop a visually appealing and user-friendly website that aligns with the brand identity and effectively communicates the client’s offerings.
8. Brand implementation: Assist the client in implementing the brand across various touchpoints, ensuring consistency and coherence.
9. Brand launch: Coordinate the launch of the brand, including creating a launch strategy, press releases, and promotional materials.
10. Ongoing brand support: Provide ongoing support and guidance to the client, including brand audits, updates, and continuous improvement suggestions

Business Growth & Improvement Experiments

Experiment 1: Client Feedback Survey
Description: Create a comprehensive survey to gather feedback from clients about their experience working with you as a freelance visual brand strategist. Ask questions about their satisfaction level, communication effectiveness, and overall impression of your services.
Expected Outcome: By collecting feedback, you can identify areas of improvement and make necessary adjustments to enhance client satisfaction. This will help you refine your services and attract more clients through positive word-of-mouth referrals.

Experiment 2: Collaboration with Other Designers
Description: Reach out to other freelance designers or agencies in your industry and propose collaboration opportunities. This could involve partnering on projects, sharing resources, or even co-creating content.
Expected Outcome: Collaborating with other designers can expand your network, increase your exposure, and potentially lead to new business opportunities. It allows you to tap into different skill sets and perspectives, resulting in more innovative and comprehensive solutions for your clients.

Experiment 3: Streamlining Project Management Processes
Description: Evaluate your current project management processes and identify areas that can be streamlined or automated. This could involve implementing project management software, creating standardized templates, or establishing clear communication channels with clients.
Expected Outcome: By streamlining project management processes, you can improve efficiency, reduce errors, and enhance client satisfaction. This will enable you to handle more projects simultaneously and deliver high-quality work within shorter timeframes.

Experiment 4: Content Marketing Strategy
Description: Develop a content marketing strategy to showcase your expertise and attract potential clients. This could involve creating blog posts, videos, or social media content that educates and engages your target audience about visual brand strategy.
Expected Outcome: A well-executed content marketing strategy can position you as a thought leader in your industry, increase your online visibility, and generate leads. It will help you build trust with potential clients and establish yourself as a go-to expert in visual brand strategy.

Experiment 5: Referral Program
Description: Implement a referral program where you incentivize your existing clients to refer new clients to you. This could involve offering discounts, exclusive perks, or even monetary rewards for successful referrals.
Expected Outcome: A referral program can help you tap into your existing client base and leverage their networks to acquire new clients. It encourages client loyalty and increases the likelihood of receiving high-quality referrals, leading to business growth and expansion

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.