Freelance Visual Designer Workflow Map

In this article, we’ve created a starter Freelance Visual Designer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Visual Designer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Visual Designer

The path towards better systems and processes in your Freelance Visual Designer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Visual Designer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Visual Designer

1. Initial consultation: Meet with the client to understand their design requirements, project scope, and objectives.
2. Concept development: Brainstorm and create initial design concepts based on the client’s specifications and preferences.
3. Design proposal: Present the design concepts to the client, including visual representations and explanations of the proposed design direction.
4. Design refinement: Collaborate with the client to gather feedback and make necessary revisions to the design concept.
5. Final design approval: Obtain the client’s final approval on the design concept, ensuring it aligns with their vision and requirements.
6. Design implementation: Translate the approved design into various formats, such as digital assets, print materials, or architectural plans.
7. Quality assurance: Conduct thorough checks to ensure the design meets industry standards, specifications, and client expectations.
8. Delivery and installation: Coordinate the delivery and installation of the design elements, whether it’s a digital product or physical installation.
9. Client feedback and revisions: Gather feedback from the client after the design implementation and make any necessary revisions or adjustments.
10. Project completion: Wrap up the project, ensuring all deliverables are provided to the client and conducting a final review to ensure client satisfaction

Business Growth & Improvement Experiments

Experiment 1: Collaborative Project Management Software Implementation
Description: Implement a collaborative project management software to streamline communication and project tracking with clients and team members. This software should allow for easy file sharing, task assignment, and progress tracking.
Expected Outcome: Improved project organization and efficiency, leading to better client satisfaction and increased productivity.

Experiment 2: Client Feedback Surveys
Description: Create and distribute client feedback surveys after project completion to gather insights on their experience working with the freelance visual designer. The survey should cover aspects such as communication, design quality, and overall satisfaction.
Expected Outcome: Gain valuable feedback to identify areas of improvement, enhance client relationships, and refine design processes based on client preferences.

Experiment 3: Portfolio Website Optimization
Description: Analyze the current portfolio website and identify areas for improvement in terms of user experience, visual appeal, and content organization. Implement changes such as improved navigation, updated project descriptions, and showcasing a wider range of design styles.
Expected Outcome: Increased website traffic, longer user engagement, and higher conversion rates, leading to more inquiries and potential clients.

Experiment 4: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to reach potential clients in the engineering and architecture industry. Utilize platforms such as LinkedIn, Instagram, or Facebook to showcase previous work, highlight expertise, and promote services.
Expected Outcome: Increased brand visibility, expanded network within the industry, and a higher number of qualified leads.

Experiment 5: Networking Events Attendance
Description: Attend industry-specific networking events, conferences, or trade shows to connect with potential clients, industry professionals, and other freelancers. Actively engage in conversations, exchange business cards, and showcase a portfolio to create new business opportunities.
Expected Outcome: Expanded professional network, potential collaborations, and increased referrals, leading to a steady flow of new projects.

Experiment 6: Process Automation Implementation
Description: Identify repetitive tasks in the design process and explore automation tools or software to streamline these tasks. This could include automating file conversions, batch resizing images, or creating design templates.
Expected Outcome: Increased productivity, reduced time spent on repetitive tasks, and improved focus on creative aspects, resulting in faster project turnaround times.

Experiment 7: Client Onboarding Process Enhancement
Description: Review the current client onboarding process and identify areas for improvement. Streamline the process by creating standardized templates for contracts, project briefs, and initial consultations. Implement a clear communication plan to set expectations and ensure a smooth transition from initial contact to project initiation.
Expected Outcome: Improved client satisfaction, reduced miscommunication, and increased efficiency in project kick-off, leading to a higher likelihood of repeat business.

Experiment 8: Referral Program Implementation
Description: Develop a referral program that incentivizes existing clients to refer new clients to the freelance visual designer. Offer rewards such as discounts on future projects, exclusive design services, or monetary incentives for successful referrals.
Expected Outcome: Increased word-of-mouth marketing, a higher number of qualified leads, and an expanded client base, resulting in sustainable business growth

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.