Freelance Visual Identity Specialist Workflow Map

In this article, we’ve created a starter Freelance Visual Identity Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Visual Identity Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Visual Identity Specialist

The path towards better systems and processes in your Freelance Visual Identity Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Visual Identity Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Visual Identity Specialist

1. Initial Consultation: Meet with the client to understand their vision, goals, and requirements for their visual identity.
2. Research and Analysis: Conduct market research and competitor analysis to identify trends and opportunities for the client’s visual identity.
3. Concept Development: Create initial design concepts and present them to the client for feedback and approval.
4. Design Refinement: Collaborate with the client to refine the chosen concept, making necessary adjustments and revisions.
5. Final Design Creation: Develop the final visual identity design, including logo, color palette, typography, and other brand elements.
6. Brand Guidelines: Create a comprehensive brand guideline document that outlines the proper usage and application of the visual identity across various platforms.
7. Collateral Design: Design additional brand collateral such as business cards, letterheads, social media graphics, and other marketing materials.
8. Implementation and Integration: Assist the client in implementing the visual identity across their website, social media profiles, and other relevant platforms.
9. Feedback and Iteration: Gather feedback from the client and make necessary iterations to ensure the visual identity meets their expectations.
10. Delivery and Support: Provide the final visual identity files to the client and offer ongoing support for any future design needs or updates

Business Growth & Improvement Experiments

Experiment 1: Client Feedback Survey
Description: Create a comprehensive survey to gather feedback from clients about their experience working with you as a freelance visual identity specialist. Include questions about communication, project management, and overall satisfaction.
Expected Outcome: By collecting feedback from clients, you can identify areas for improvement and make necessary adjustments to enhance the client experience. This will lead to increased client satisfaction, positive word-of-mouth referrals, and potentially more repeat business.

Experiment 2: Streamlined Project Management System
Description: Implement a project management system, such as Trello or Asana, to streamline your workflow and improve project organization. Utilize features like task assignment, deadlines, and progress tracking to ensure efficient project completion.
Expected Outcome: By implementing a project management system, you can enhance your productivity, stay organized, and meet project deadlines more effectively. This will result in improved client satisfaction, increased efficiency, and potentially more projects completed within the same timeframe.

Experiment 3: Collaboration with Other Freelancers
Description: Collaborate with other freelancers in related fields, such as graphic designers or copywriters, to offer comprehensive visual identity packages to clients. Create partnerships or join freelancer communities to find potential collaborators.
Expected Outcome: By collaborating with other freelancers, you can expand your service offerings and provide clients with a more comprehensive visual identity solution. This will attract a wider range of clients, increase your market reach, and potentially lead to higher revenue.

Experiment 4: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote your freelance visual identity services. Utilize platforms like Facebook, Instagram, or LinkedIn to reach your target audience and showcase your portfolio.
Expected Outcome: By running a social media advertising campaign, you can increase brand visibility, attract potential clients, and generate leads. This will result in a broader client base, increased inquiries, and potentially more projects.

Experiment 5: Continuous Professional Development
Description: Invest time and resources in continuous professional development by attending workshops, webinars, or online courses related to visual identity design. Stay updated with the latest design trends, software, and techniques to enhance your skills and knowledge.
Expected Outcome: By continuously improving your skills and knowledge, you can offer high-quality services to clients, stay competitive in the industry, and potentially attract higher-paying projects. This will lead to increased credibility, client trust, and potentially more lucrative opportunities

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.