Freelance Visual Marketing Consultant Workflow Map

In this article, we’ve created a starter Freelance Visual Marketing Consultant Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Visual Marketing Consultant role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance Visual Marketing Consultant

The path towards better systems and processes in your Freelance Visual Marketing Consultant role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Visual Marketing Consultant Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance Visual Marketing Consultant

1. Initial consultation: Meet with the client to understand their goals, objectives, and requirements for the visual marketing project.
2. Research and analysis: Conduct market research, competitor analysis, and gather relevant data to inform the visual marketing strategy.
3. Concept development: Brainstorm and develop creative concepts and ideas that align with the client’s brand and target audience.
4. Design and creation: Use graphic design software and tools to create visually appealing and engaging marketing materials, such as logos, brochures, social media graphics, etc.
5. Client review and feedback: Present the initial designs to the client for review and gather feedback to make necessary revisions.
6. Iteration and refinement: Incorporate client feedback and make necessary adjustments to the designs to ensure they meet the client’s expectations.
7. Finalization and approval: Obtain final approval from the client on the designs and ensure all necessary revisions have been made.
8. Production and implementation: Coordinate with printers, web developers, or other relevant parties to produce and implement the visual marketing materials across various channels.
9. Launch and promotion: Assist the client in launching and promoting the visual marketing materials through appropriate channels, such as social media, websites, or advertising campaigns.
10. Evaluation and continuous improvement: Monitor the performance of the visual marketing materials, gather feedback from the client and target audience, and identify areas for improvement to enhance future projects

Business Growth & Improvement Experiments

Experiment 1: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote the freelance visual marketing consultant services. Utilize platforms such as Facebook, Instagram, and LinkedIn to reach potential clients in the design and creative industry. Create visually appealing ads with compelling copy to attract attention and drive traffic to the consultant’s website or portfolio.
Expected Outcome: Increased brand visibility, higher engagement with potential clients, and a boost in inquiries and leads for freelance visual marketing services.

Experiment 2: Collaboration with Influencers
Description: Collaborate with influential individuals in the design and creative industry, such as popular bloggers, YouTubers, or Instagrammers. Offer them a free visual marketing consultation or a discounted service in exchange for promoting the consultant’s work to their audience. This collaboration can be in the form of sponsored content, guest blog posts, or social media shoutouts.
Expected Outcome: Expanded reach to a wider audience, increased credibility and trust through association with influencers, and potential new clients who are interested in visual marketing services.

Experiment 3: Streamlining Client Onboarding Process
Description: Analyze the current client onboarding process and identify areas for improvement. Implement a streamlined system that includes clear communication channels, standardized contracts, and a well-defined project scope. Utilize project management tools or software to enhance efficiency and ensure smooth collaboration with clients.
Expected Outcome: Reduced onboarding time, improved client satisfaction, increased productivity, and minimized misunderstandings or scope creep during projects.

Experiment 4: Offering Package Deals
Description: Create package deals that bundle various visual marketing services together at a discounted rate. For example, offer a package that includes logo design, social media graphics, and website banners. Promote these packages on the consultant’s website, social media platforms, and through targeted email marketing campaigns.
Expected Outcome: Increased sales by enticing clients with cost-effective package deals, improved cross-selling opportunities, and a higher average order value.

Experiment 5: Networking Events and Workshops
Description: Attend industry-specific networking events, conferences, or workshops to connect with potential clients and other professionals in the design and creative industry. Utilize these opportunities to showcase expertise, share knowledge through presentations or workshops, and build relationships with potential collaborators or referral partners.
Expected Outcome: Expanded professional network, increased brand awareness, potential collaborations or partnerships, and a higher likelihood of referrals from industry peers

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.