Freelance WordPress Content Writer Workflow Map

In this article, we’ve created a starter Freelance Wordpress Content Writer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Wordpress Content Writer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance WordPress Content Writer

The path towards better systems and processes in your Freelance WordPress Content Writer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance WordPress Content Writer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance WordPress Content Writer

1. Initial client consultation: This stage involves understanding the client’s requirements, goals, and expectations for their WordPress content.
2. Content planning and research: In this stage, the freelance writer conducts thorough research on the client’s industry, target audience, and competitors to develop a content strategy.
3. Content creation: The writer creates engaging and SEO-friendly content for the client’s WordPress website, including blog posts, articles, landing pages, and product descriptions.
4. Content review and revisions: The client reviews the content and provides feedback for any necessary revisions or edits.
5. Content optimization: The writer optimizes the content for search engines, ensuring it includes relevant keywords, meta tags, and proper formatting.
6. Content publishing: The finalized content is published on the client’s WordPress website, ensuring it is visually appealing and properly formatted.
7. Content promotion: The writer may assist in promoting the published content through social media, email marketing, or other channels to increase visibility and reach.
8. Performance tracking and analysis: The writer monitors the performance of the published content, analyzing metrics such as website traffic, engagement, and conversions.
9. Content maintenance and updates: Regularly updating and maintaining the client’s WordPress content to ensure it remains relevant and up-to-date.
10. Client feedback and continuous improvement: Seeking feedback from the client on the effectiveness of the content and implementing continuous improvement strategies to enhance the overall content delivery process

Business Growth & Improvement Experiments

Experiment 1: A/B Testing Headlines
Description: Create two versions of a blog post headline and test them on different platforms or social media channels. Monitor the click-through rates and engagement metrics to determine which headline performs better.
Expected Outcome: By identifying the headline that generates higher engagement, the freelance WordPress content writer can optimize their content strategy and attract more readers, leading to increased visibility and potential business growth.

Experiment 2: Implementing SEO Techniques
Description: Research and implement search engine optimization (SEO) techniques to improve the visibility of the freelance WordPress content writer’s website or blog. This may include optimizing meta tags, improving site speed, conducting keyword research, and creating high-quality backlinks.
Expected Outcome: By enhancing the website’s SEO, the freelance writer can increase organic traffic, attract more potential clients, and establish themselves as an authority in the industry, ultimately leading to business growth and improved online presence.

Experiment 3: Collaborating with Web Developers
Description: Partner with web developers or agencies specializing in WordPress development to offer bundled services. This collaboration can involve jointly marketing services, providing content for their portfolio, or offering discounted rates for clients who require both web development and content writing services.
Expected Outcome: By collaborating with web developers, the freelance WordPress content writer can tap into a new client base, expand their network, and potentially secure long-term partnerships. This experiment can lead to increased business opportunities and a streamlined workflow.

Experiment 4: Creating Video Content
Description: Explore the creation of video content related to WordPress development and IT topics. This can include tutorials, reviews, or informative videos that showcase the freelance writer’s expertise. Publish these videos on platforms like YouTube or embed them within blog posts.
Expected Outcome: By diversifying content formats and incorporating video, the freelance writer can attract a wider audience, increase engagement, and potentially reach new clients. This experiment can lead to business growth and establish the writer as a thought leader in the industry.

Experiment 5: Offering Content Strategy Consultations
Description: Expand services to include content strategy consultations for clients. This can involve analyzing their existing content, identifying areas for improvement, and providing recommendations on content creation, distribution, and optimization.
Expected Outcome: By offering content strategy consultations, the freelance WordPress content writer can position themselves as a trusted advisor, attract clients seeking comprehensive content solutions, and potentially secure long-term contracts. This experiment can lead to increased revenue streams and a more streamlined business model

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.