Freelance WordPress SEO Specialist Workflow Map

In this article, we’ve created a starter Freelance Wordpress SEO Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Wordpress SEO Specialist role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Freelance WordPress SEO Specialist

The path towards better systems and processes in your Freelance WordPress SEO Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Freelance WordPress SEO Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Freelance WordPress SEO Specialist

1. Initial consultation: Meet with the client to understand their business goals, target audience, and SEO requirements for their WordPress website.
2. Keyword research: Conduct thorough keyword research to identify relevant and high-ranking keywords that will drive organic traffic to the client’s website.
3. On-page optimization: Optimize the client’s WordPress website by implementing SEO best practices, including optimizing meta tags, headings, URLs, and internal linking structure.
4. Content creation: Develop high-quality and SEO-friendly content, such as blog posts, articles, and landing pages, to improve the website’s visibility and engage the target audience.
5. Technical SEO audit: Perform a comprehensive audit of the client’s website to identify and fix any technical issues that may hinder search engine crawling and indexing.
6. Off-page optimization: Implement off-page SEO strategies, such as link building and social media promotion, to increase the website’s authority and improve its search engine rankings.
7. Performance tracking: Set up analytics tools to monitor the website’s performance, track keyword rankings, and measure the effectiveness of SEO efforts.
8. Conversion rate optimization: Analyze user behavior and website metrics to identify areas for improvement and implement strategies to increase conversion rates, such as optimizing landing pages and call-to-action buttons.
9. Ongoing maintenance: Continuously monitor and update the website’s SEO elements, including content, keywords, and technical aspects, to ensure long-term success and adapt to changing search engine algorithms.
10. Reporting and analysis: Provide regular reports to the client, highlighting key performance indicators, SEO progress, and recommendations for further improvement

Business Growth & Improvement Experiments

Experiment 1: Website Speed Optimization
Description: Implement various techniques such as caching, image optimization, and code minification to improve the loading speed of client websites. This experiment aims to enhance user experience, reduce bounce rates, and improve search engine rankings.
Expected Outcome: Faster website loading times, resulting in improved user engagement, increased organic traffic, and higher conversion rates.

Experiment 2: Keyword Research and Optimization
Description: Conduct thorough keyword research to identify relevant and high-volume search terms for client websites. Optimize website content, meta tags, and headings to target these keywords effectively. This experiment aims to improve organic search visibility and attract more targeted traffic.
Expected Outcome: Higher search engine rankings for targeted keywords, increased organic traffic, and improved website visibility among the target audience.

Experiment 3: Content Marketing Strategy
Description: Develop and implement a content marketing strategy that includes creating high-quality blog posts, guest articles, and informative resources related to WordPress and SEO. This experiment aims to establish the freelancer as an industry expert, attract backlinks, and drive organic traffic.
Expected Outcome: Increased brand visibility, improved website authority, higher organic traffic, and potential client inquiries through content marketing efforts.

Experiment 4: Conversion Rate Optimization (CRO)
Description: Analyze user behavior on client websites using tools like Google Analytics and heatmaps. Identify areas of improvement in terms of user experience, call-to-action placement, and overall website design. Implement changes and conduct A/B testing to optimize conversion rates.
Expected Outcome: Improved website conversion rates, increased lead generation, and higher client acquisition rates.

Experiment 5: Client Referral Program
Description: Develop and implement a referral program to encourage existing clients to refer new clients. Offer incentives such as discounts, free services, or exclusive resources for successful referrals. This experiment aims to leverage existing client relationships to expand the client base.
Expected Outcome: Increased client referrals, higher client acquisition rates, and improved client loyalty.

Experiment 6: Streamlining Communication and Project Management
Description: Implement project management tools and streamline communication channels to enhance collaboration with clients. Utilize tools like Trello, Slack, or Asana to improve task management, client communication, and project delivery efficiency.
Expected Outcome: Improved client satisfaction, streamlined project workflows, reduced miscommunication, and increased productivity.

Experiment 7: Social Media Marketing
Description: Develop and execute a social media marketing strategy to promote the freelance WordPress SEO specialist’s services. Utilize platforms like LinkedIn, Twitter, and Facebook to share industry insights, engage with potential clients, and showcase expertise.
Expected Outcome: Increased brand awareness, improved online presence, higher engagement with potential clients, and potential client inquiries through social media channels

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.