Merchandise Displayer Workflow Map

In this article, we’ve created a starter Merchandise Displayer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Merchandise Displayer role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Merchandise Displayer

The path towards better systems and processes in your Merchandise Displayer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Merchandise Displayer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Merchandise Displayer

1. Research and analyze customer preferences and market trends to identify potential merchandise display opportunities.
2. Collaborate with the merchandising team to develop a strategic plan for merchandise display, considering factors such as product positioning, target audience, and store layout.
3. Source and select appropriate merchandise items based on the established plan, ensuring they align with the brand image and customer expectations.
4. Prepare the merchandise for display, including unpacking, tagging, and organizing items according to the predetermined plan.
5. Arrange and set up the merchandise displays in an aesthetically pleasing and engaging manner, utilizing various techniques such as color coordination, focal points, and visual storytelling.
6. Regularly monitor and maintain the merchandise displays, ensuring they remain visually appealing, well-stocked, and organized throughout the day.
7. Conduct periodic assessments and gather feedback from customers and store staff to evaluate the effectiveness of the merchandise displays in attracting attention, driving sales, and enhancing the overall shopping experience.
8. Make necessary adjustments and improvements to the merchandise displays based on the feedback received, market trends, and sales performance data.
9. Collaborate with the marketing team to develop promotional strategies and campaigns that complement the merchandise displays, aiming to increase customer engagement and drive sales.
10. Continuously stay updated on industry trends, new product releases, and innovative display techniques to bring fresh ideas and creativity to merchandise display strategies

Business Growth & Improvement Experiments

1. Name: Product Placement Experiment
Description: Rearrange the placement of merchandise in the store to test the impact on customer engagement and sales. This experiment involves strategically positioning products in different areas of the store, such as near the entrance, at eye level, or in high-traffic areas, to observe the effect on customer interest and purchasing behavior.
Expected Outcome: Increased customer engagement, improved visibility of products, and potentially higher sales as a result of optimized product placement.

2. Name: Visual Merchandising Experiment
Description: Create visually appealing displays by experimenting with different themes, color schemes, and props. This experiment aims to enhance the overall shopping experience and attract customers’ attention to specific products or promotions.
Expected Outcome: Improved customer experience, increased foot traffic, and potentially higher sales due to visually appealing displays that capture customers’ interest.

3. Name: Signage and Pricing Experiment
Description: Test the impact of different signage and pricing strategies on customer behavior. This experiment involves using various signage styles, such as handwritten signs, digital displays, or creative designs, and adjusting pricing techniques, such as using round numbers or ending prices with 99 cents, to observe the effect on customer perception and purchase decisions.
Expected Outcome: Enhanced customer understanding of pricing and promotions, increased sales due to clear and attractive signage, and potentially improved profitability through optimized pricing strategies.

4. Name: Cross-Merchandising Experiment
Description: Combine complementary products or create product bundles to encourage cross-selling and increase average transaction value. This experiment involves strategically placing related items together or offering special promotions for purchasing multiple products to observe the impact on customer purchasing behavior.
Expected Outcome: Increased cross-selling opportunities, higher average transaction value, and potentially improved customer satisfaction through convenient product combinations.

5. Name: Store Layout Experiment
Description: Test different store layouts to optimize traffic flow and improve customer navigation. This experiment involves rearranging fixtures, aisles, and displays to create a more intuitive and efficient shopping experience.
Expected Outcome: Improved customer satisfaction, increased time spent in the store, and potentially higher sales as a result of a well-organized and easy-to-navigate store layout.

6. Name: Interactive Display Experiment
Description: Introduce interactive displays or technology-driven experiences to engage customers and create a memorable shopping experience. This experiment involves incorporating touchscreens, virtual reality, or augmented reality elements to allow customers to interact with products or explore additional information.
Expected Outcome: Enhanced customer engagement, increased brand loyalty, and potentially higher sales through interactive and immersive experiences that differentiate the store from competitors.

7. Name: Merchandise Testing Experiment
Description: Test new merchandise or product lines to gauge customer interest and demand. This experiment involves introducing a limited selection of new products or brands to observe customer response and gather feedback.
Expected Outcome: Identification of popular products or brands, improved understanding of customer preferences, and potentially increased sales through the introduction of successful merchandise.

8. Name: Staff Training Experiment
Description: Invest in staff training programs to improve product knowledge, customer service skills, and sales techniques. This experiment involves providing comprehensive training sessions or workshops to enhance the capabilities of merchandise displayers and sales associates.
Expected Outcome: Improved customer satisfaction, increased sales conversion rates, and potentially higher customer loyalty through well-informed and skilled staff members.

9. Name: Customer Feedback Experiment
Description: Implement a system to collect and analyze customer feedback regarding merchandise displays, store layout, and overall shopping experience. This experiment involves using surveys, suggestion boxes, or online platforms to gather valuable insights from customers.
Expected Outcome: Identification of areas for improvement, enhanced customer satisfaction, and potentially increased sales through addressing customer concerns and preferences.

10. Name: Collaboration Experiment
Description: Collaborate with other businesses or local artists to create unique and eye-catching displays or events. This experiment involves partnering with external entities to bring fresh perspectives and creative ideas to merchandise displays and store promotions.
Expected Outcome: Increased foot traffic, improved brand image, and potentially higher sales through unique collaborations that attract new customers and create buzz around the store

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.

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