Merchandiser Workflow Map

In this article, we’ve created a starter Merchandiser Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Merchandiser role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Merchandiser

The path towards better systems and processes in your Merchandiser role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Merchandiser Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Merchandiser

1. Market research and analysis: The merchandiser conducts thorough market research to identify customer preferences, trends, and demands in the retail industry.
2. Product selection and sourcing: Based on market research, the merchandiser selects and sources products that align with customer preferences and meet the company’s objectives.
3. Supplier negotiation and procurement: The merchandiser negotiates with suppliers to secure the best prices, terms, and conditions for procuring the selected products.
4. Inventory management: The merchandiser ensures optimal stock levels by monitoring inventory, analyzing sales data, and forecasting demand to avoid stockouts or overstock situations.
5. Visual merchandising: The merchandiser designs and implements attractive product displays, store layouts, and signage to enhance the customer experience and drive sales.
6. Pricing and promotions: The merchandiser sets competitive prices for products and develops promotional strategies to attract customers and increase sales.
7. Order fulfillment and logistics: The merchandiser coordinates with the operations team to ensure timely order processing, accurate picking, packing, and shipping of products to customers.
8. Customer service and support: The merchandiser provides assistance to customers, resolves any product-related issues or complaints, and ensures customer satisfaction throughout the purchasing process.
9. Sales analysis and reporting: The merchandiser analyzes sales data, identifies trends, and prepares reports to evaluate the performance of products, promotions, and overall sales strategies.
10. Continuous improvement: The merchandiser reviews and refines the service/product delivery process, identifies areas for improvement, and implements strategies to enhance efficiency, customer satisfaction, and overall business performance

Business Growth & Improvement Experiments

1. Name: Cross-merchandising Experiment
Description: In this experiment, the merchandiser can strategically place related products together in the store to encourage cross-selling. For example, placing sunscreen next to beach towels or pairing coffee mugs with coffee beans. This experiment aims to increase average transaction value by enticing customers to purchase complementary items.
Expected Outcome: The expected outcome of this experiment is an increase in sales revenue as customers are more likely to make additional purchases when they see related products conveniently displayed together.

2. Name: Visual Merchandising Refresh Experiment
Description: This experiment involves periodically refreshing the visual merchandising displays in the store. The merchandiser can rearrange product displays, change signage, or introduce new props to create a fresh and engaging shopping experience. This experiment aims to attract customers’ attention, increase foot traffic, and ultimately boost sales.
Expected Outcome: The expected outcome of this experiment is an increase in customer engagement, longer store visits, and ultimately higher sales conversion rates.

3. Name: Inventory Optimization Experiment
Description: This experiment focuses on analyzing sales data and customer demand patterns to optimize inventory levels. The merchandiser can identify slow-moving or obsolete products and adjust the ordering quantities accordingly. Additionally, they can experiment with different reorder points and lead times to ensure optimal stock levels. This experiment aims to reduce carrying costs, minimize stockouts, and improve overall inventory turnover.
Expected Outcome: The expected outcome of this experiment is a reduction in inventory holding costs, improved cash flow, and increased customer satisfaction due to better product availability.

4. Name: Store Layout Experiment
Description: This experiment involves testing different store layouts to optimize customer flow and enhance the shopping experience. The merchandiser can experiment with aisle configurations, product placement, and signage to improve navigation and encourage exploration. This experiment aims to increase customer satisfaction, reduce congestion, and ultimately drive higher sales.
Expected Outcome: The expected outcome of this experiment is an improvement in customer satisfaction, increased time spent in the store, and higher sales conversion rates.

5. Name: Digital Merchandising Experiment
Description: This experiment focuses on optimizing the online merchandising strategy. The merchandiser can experiment with product categorization, search algorithms, and personalized recommendations to enhance the online shopping experience. This experiment aims to increase online sales, improve customer engagement, and drive repeat purchases.
Expected Outcome: The expected outcome of this experiment is an increase in online sales revenue, higher customer engagement metrics (such as click-through rates and time spent on the website), and improved customer loyalty.

6. Name: Pricing Strategy Experiment
Description: This experiment involves testing different pricing strategies to find the optimal balance between profitability and customer demand. The merchandiser can experiment with promotional pricing, bundle offers, or dynamic pricing based on market conditions. This experiment aims to maximize revenue, increase price elasticity, and attract price-sensitive customers.
Expected Outcome: The expected outcome of this experiment is an increase in sales revenue, improved price perception, and a better understanding of customer price sensitivity.

By conducting these business improvement experiments, a merchandiser in the retail industry can drive growth, streamline operations, and enhance the overall performance of their business

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.

Category: Tag: