Potter Workflow Map

In this article, we’ve created a starter Potter Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Potter role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Potter

The path towards better systems and processes in your Potter role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Potter Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Potter

1. Design consultation: Meet with clients to discuss their desired pottery pieces, including size, shape, and any specific design elements they want incorporated.
2. Material selection: Help clients choose the appropriate type of clay and glazes for their pottery pieces, considering factors such as durability, aesthetics, and functionality.
3. Creation: Use pottery wheel or hand-building techniques to shape the clay into the desired form, paying attention to details and ensuring the piece meets the client’s specifications.
4. Drying and firing: Allow the pottery piece to dry completely before placing it in a kiln for the initial firing process, which strengthens the clay and prepares it for glazing.
5. Glazing: Apply the chosen glazes to the pottery piece, carefully considering the desired colors, textures, and effects. This step may involve multiple layers and firings.
6. Final firing: Place the glazed pottery piece back in the kiln for the final firing, ensuring that the glazes fuse properly and achieve the desired finish.
7. Quality inspection: Thoroughly examine the finished pottery piece for any defects, such as cracks, uneven glaze application, or imperfections in the shape. Make any necessary adjustments or repairs.
8. Packaging: Safely wrap and package the pottery piece to protect it during transportation, using appropriate materials such as bubble wrap or foam padding.
9. Delivery or shipping: Coordinate with the client to arrange for the pottery piece to be either picked up from the studio or shipped to their desired location, ensuring it arrives in perfect condition.
10. Customer satisfaction follow-up: Reach out to the client after they have received the pottery piece to ensure their satisfaction and address any concerns or issues they may have. This step allows for continuous improvement and feedback in the business

Business Growth & Improvement Experiments

Experiment 1: Online Store Optimization
Description: Create an online store for selling pottery products and optimize it by improving the user interface, adding high-quality product images, and implementing a seamless checkout process. Additionally, integrate social media sharing buttons and customer reviews to enhance the overall shopping experience.
Expected Outcome: Increased online sales and improved customer satisfaction due to a user-friendly and visually appealing online store.

Experiment 2: Collaborative Art Events
Description: Organize collaborative art events where potters can come together to create unique pieces of pottery. These events can be open to the public or exclusive to fellow artists, fostering creativity, networking, and knowledge sharing. Provide a platform for participants to showcase and sell their collaborative works.
Expected Outcome: Increased exposure for the business, expanded network of artists, and potential collaborations leading to new artistic styles and ideas.

Experiment 3: Customization Services
Description: Offer customization services where customers can request personalized pottery pieces, such as custom designs, engravings, or specific color combinations. Provide a user-friendly online form or consultation process to gather customer preferences and specifications.
Expected Outcome: Increased customer satisfaction and loyalty as customers receive unique and personalized pottery items, leading to repeat business and positive word-of-mouth referrals.

Experiment 4: Local Artisan Markets
Description: Participate in local artisan markets or craft fairs to showcase and sell pottery products directly to customers. Create an attractive booth display, offer live pottery demonstrations, and engage with potential customers to build relationships and gather feedback.
Expected Outcome: Increased brand visibility, customer engagement, and potential sales opportunities through direct interaction with customers in a local community setting.

Experiment 5: Pottery Classes and Workshops
Description: Offer pottery classes and workshops for beginners or enthusiasts interested in learning the art of pottery. Provide a structured curriculum, necessary materials, and expert guidance to ensure a valuable learning experience.
Expected Outcome: Diversified revenue streams, increased brand recognition, and potential long-term customers who may continue purchasing pottery supplies or products after completing the classes.

Experiment 6: Streamlined Production Process
Description: Analyze the current pottery production process and identify areas for improvement, such as optimizing material usage, reducing waste, or implementing more efficient techniques. Streamline the production workflow to increase productivity and minimize costs.
Expected Outcome: Improved production efficiency, reduced material waste, and increased profitability through cost savings.

Experiment 7: Pottery Subscription Box
Description: Create a pottery subscription box service where customers receive a curated selection of pottery supplies, tools, and instructional materials on a regular basis. Offer different subscription tiers to cater to various skill levels and interests.
Expected Outcome: Additional recurring revenue, increased customer engagement, and potential expansion of the customer base through word-of-mouth referrals.

Experiment 8: Collaboration with Interior Designers
Description: Collaborate with interior designers to create custom pottery pieces that complement their design projects. Offer exclusive designs or limited editions specifically tailored to their clients’ needs.
Expected Outcome: Increased exposure to a new target market, potential high-value orders, and enhanced brand reputation through association with professional interior designers.

Experiment 9: Pottery Exhibitions and Art Shows
Description: Participate in pottery exhibitions and art shows to showcase unique and innovative pottery creations. Collaborate with other artists or curators to create themed exhibitions that attract art enthusiasts and collectors.
Expected Outcome: Increased brand recognition, exposure to a wider audience, potential sales to art collectors, and networking opportunities within the art community.

Experiment 10: Social Media Influencer Partnerships
Description: Collaborate with social media influencers who have a strong following in the art or home decor niche. Provide them with pottery products to feature in their content, host giveaways, or offer exclusive discount codes to their followers.
Expected Outcome: Increased brand visibility, expanded reach to a targeted audience, potential sales growth, and enhanced brand credibility through influencer endorsements

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.

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