Sales Assistant Jewellery, Luxury Goods Workflow Map

In this article, we’ve created a starter Sales Assistant Jewellery, Luxury Goods Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Sales Assistant Jewellery, Luxury Goods role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Sales Assistant Jewellery, Luxury Goods

The path towards better systems and processes in your Sales Assistant Jewellery, Luxury Goods role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Sales Assistant Jewellery, Luxury Goods Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Sales Assistant Jewellery, Luxury Goods

1. Initial customer inquiry: This stage involves receiving and responding to customer inquiries regarding jewellery and luxury goods, either in person, over the phone, or through online channels.

2. Product selection and consultation: Once the customer’s requirements and preferences are understood, the sales assistant assists them in selecting the appropriate jewellery or luxury goods by providing expert advice and guidance.

3. Product presentation: The sales assistant showcases the selected products to the customer, highlighting their unique features, quality, and value proposition.

4. Pricing and negotiation: This stage involves discussing the pricing details with the customer, including any discounts, promotions, or negotiation of prices to ensure customer satisfaction.

5. Order processing: Once the customer has made a decision, the sales assistant initiates the order processing, which includes documenting the customer’s details, product specifications, and any customization requests.

6. Payment and transaction: The sales assistant facilitates the payment process, ensuring a smooth and secure transaction, whether it’s through cash, credit/debit cards, or other payment methods.

7. Product preparation and packaging: After the payment is completed, the sales assistant ensures that the selected jewellery or luxury goods are prepared, inspected for quality, and appropriately packaged for delivery or pickup.

8. Delivery or pickup coordination: If the customer opts for delivery, the sales assistant arranges for the safe and timely shipment of the products. Alternatively, if the customer prefers pickup, the sales assistant coordinates the collection process.

9. Post-sales support: The sales assistant provides post-sales support by addressing any queries, concerns, or issues that the customer may have after receiving the product. This includes assisting with product maintenance, repairs, or returns if necessary.

10. Follow-up and customer feedback: Finally, the sales assistant follows up with the customer to ensure their satisfaction with the product and service. They may also request feedback to gather insights for continuous improvement in the business

Business Growth & Improvement Experiments

Experiment 1: Customer Loyalty Program
Description: Implement a customer loyalty program where customers earn points for every purchase they make. These points can be redeemed for discounts or exclusive offers. Additionally, provide personalized recommendations and special perks to loyal customers.
Expected Outcome: Increased customer retention and repeat purchases, as well as improved customer satisfaction and brand loyalty.

Experiment 2: Upselling and Cross-selling Training
Description: Provide sales assistants with comprehensive training on upselling and cross-selling techniques. Equip them with the knowledge and skills to identify opportunities to offer additional products or upgrades to customers during the sales process.
Expected Outcome: Increased average transaction value and revenue, as well as improved customer satisfaction through personalized recommendations.

Experiment 3: Visual Merchandising Refresh
Description: Conduct a thorough review of the store’s visual merchandising and make necessary updates to create an appealing and engaging shopping environment. Experiment with different product placements, lighting, and displays to enhance the overall aesthetic and highlight key products.
Expected Outcome: Improved customer experience, increased foot traffic, and higher conversion rates due to an attractive and visually appealing store layout.

Experiment 4: Online Store Optimization
Description: Evaluate the online store’s user experience, navigation, and checkout process. Identify areas for improvement and implement changes to streamline the online shopping experience. Consider adding features such as live chat support, product recommendations, and easy-to-use filters.
Expected Outcome: Increased online sales, improved customer satisfaction, and reduced cart abandonment rates.

Experiment 5: Collaborations with Influencers
Description: Identify relevant influencers in the jewellery and luxury goods industry and establish collaborations to promote the brand and products. This can include sponsored content, product reviews, or giveaways on social media platforms.
Expected Outcome: Increased brand visibility, expanded reach to new audiences, and potential growth in sales and customer acquisition.

Experiment 6: Customer Feedback and Satisfaction Surveys
Description: Implement a system to collect customer feedback and satisfaction surveys after each purchase. Analyze the data to identify areas for improvement and address any issues promptly. Use the feedback to make necessary adjustments to products, services, or customer experience.
Expected Outcome: Improved customer satisfaction, enhanced product offerings, and increased customer loyalty through addressing concerns and meeting customer expectations.

Experiment 7: Staff Incentive Program
Description: Develop a staff incentive program that rewards sales assistants for achieving sales targets, providing exceptional customer service, and contributing innovative ideas. Offer incentives such as bonuses, recognition, or career development opportunities.
Expected Outcome: Increased motivation and engagement among sales assistants, improved sales performance, and enhanced customer experience through exceptional service.

Experiment 8: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote specific products or collections. Utilize platforms such as Facebook, Instagram, or Pinterest to reach potential customers who have shown interest in jewellery or luxury goods.
Expected Outcome: Increased brand awareness, expanded customer base, and potential growth in online and offline sales

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.