Totalisator Bookmaker Workflow Map

In this article, we’ve created a starter Totalisator Bookmaker Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Totalisator Bookmaker role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Totalisator Bookmaker

The path towards better systems and processes in your Totalisator Bookmaker role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Totalisator Bookmaker Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Totalisator Bookmaker

1. Customer registration: The first stage involves the customer signing up and creating an account with the Totalisator Bookmaker. This includes providing personal information and agreeing to the terms and conditions.

2. Account funding: Once registered, the customer needs to deposit funds into their account to place bets. This stage involves various payment options and ensuring the customer’s account is credited with the correct amount.

3. Event selection: Customers browse through the available gambling events, such as horse races or sports matches, and select the ones they want to place bets on. This stage involves providing a user-friendly interface for event selection and displaying relevant information.

4. Bet placement: After selecting an event, customers choose the type of bet they want to place, such as win, place, or each-way. They then enter the stake amount and confirm the bet. This stage involves processing the bet and deducting the stake from the customer’s account.

5. Odds calculation: The Totalisator Bookmaker calculates the odds for each bet based on various factors, such as the number of participants and the total amount of bets placed. This stage ensures fair and accurate odds for customers.

6. Event outcome determination: Once the event is completed, the Totalisator Bookmaker determines the outcome, such as the winning horse or team. This stage involves collecting and analyzing data to determine the correct outcome.

7. Payout calculation: Based on the outcome, the Totalisator Bookmaker calculates the payout for each winning bet. This stage involves considering the odds, stake amount, and any deductions or fees.

8. Payout processing: The Totalisator Bookmaker credits the winnings to the customer’s account. This stage involves ensuring accurate and timely payouts, as well as providing notifications to customers.

9. Customer support: Throughout the entire process, the Totalisator Bookmaker offers customer support to address any inquiries, issues, or disputes. This stage involves providing multiple channels of communication and trained support staff.

10. Continuous improvement: The Totalisator Bookmaker regularly reviews and analyzes their service/product delivery to identify areas for improvement. This stage involves gathering customer feedback, analyzing data, and implementing changes to enhance the overall customer experience

Business Growth & Improvement Experiments

1. Name: Implement a mobile betting app
Description: Develop and launch a mobile betting app that allows customers to place bets conveniently from their smartphones. This app should provide a user-friendly interface, secure payment options, and real-time updates on odds and results.
Expected Outcome: Increased customer engagement and convenience, leading to higher betting volumes and revenue growth.

2. Name: Introduce live streaming of races/events
Description: Invest in the necessary technology and infrastructure to offer live streaming of races or events on the company’s website or mobile app. This will allow customers to watch the races they have placed bets on, enhancing their overall betting experience.
Expected Outcome: Improved customer satisfaction, increased customer retention, and potentially attracting new customers due to the added value of live streaming.

3. Name: Implement a customer loyalty program
Description: Develop and launch a customer loyalty program that rewards frequent bettors with exclusive perks, such as bonus bets, discounted odds, or access to VIP events. This program should incentivize customers to continue betting with the company and foster long-term loyalty.
Expected Outcome: Increased customer retention, higher customer lifetime value, and enhanced brand loyalty.

4. Name: Optimize website and app performance
Description: Conduct a thorough analysis of the company’s website and mobile app to identify areas for improvement in terms of speed, user experience, and functionality. Implement necessary changes, such as optimizing loading times, simplifying navigation, and fixing any technical glitches.
Expected Outcome: Enhanced user experience, reduced bounce rates, increased customer satisfaction, and improved conversion rates.

5. Name: Expand betting options and markets
Description: Research and identify popular betting options and markets that are currently not offered by the company. Introduce new betting options, such as virtual sports, eSports, or novelty bets, to diversify the range of choices available to customers.
Expected Outcome: Attracting new customers who are interested in these specific betting options, increasing betting volumes, and expanding the customer base.

6. Name: Enhance customer support services
Description: Review and improve the company’s customer support processes, including response times, availability, and quality of assistance. Consider implementing live chat support, expanding support hours, and training support staff to provide prompt and helpful responses to customer inquiries.
Expected Outcome: Improved customer satisfaction, increased trust in the company, and reduced customer complaints.

7. Name: Collaborate with affiliate marketers
Description: Establish partnerships with affiliate marketers who can promote the company’s betting services through their websites, blogs, or social media channels. Offer attractive commission structures to incentivize affiliates to drive traffic and referrals to the company’s platforms.
Expected Outcome: Increased brand exposure, expanded customer reach, and higher acquisition rates through the efforts of affiliate marketers.

8. Name: Conduct regular customer surveys
Description: Develop and distribute customer surveys to gather feedback on various aspects of the business, including user experience, betting options, customer support, and overall satisfaction. Analyze the survey results and use the insights to make data-driven improvements to the business.
Expected Outcome: Better understanding of customer needs and preferences, identification of areas for improvement, and enhanced customer satisfaction.

9. Name: Implement responsible gambling measures
Description: Introduce responsible gambling initiatives, such as self-exclusion programs, deposit limits, and educational resources on responsible gambling practices. Promote responsible gambling messages across all marketing channels to ensure customers are aware of the company’s commitment to their well-being.
Expected Outcome: Improved brand reputation, increased customer trust, and compliance with responsible gambling regulations.

10. Name: Automate backend processes
Description: Identify manual processes within the business, such as data entry, reporting, or payment processing, and explore automation solutions to streamline these tasks. Implement appropriate software or systems to automate these processes, freeing up time and resources for more value-added activities.
Expected Outcome: Increased operational efficiency, reduced human errors, and improved productivity

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.