Travelling Showman Workflow Map

In this article, we’ve created a starter Travelling Showman Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Travelling Showman role.

Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.

Systems & Processes for Travelling Showman

The path towards better systems and processes in your Travelling Showman role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.

To help you start mapping out your processes, we’ve developed a sample flow for a Travelling Showman Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.

Workflow Map For A Travelling Showman

1. Pre-show planning: This stage involves all the necessary preparations before the show, such as selecting the location, obtaining permits, and coordinating logistics.

2. Marketing and promotion: Showmen need to create awareness and generate interest in their shows. This stage includes advertising, social media campaigns, and other promotional activities.

3. Ticket sales and reservations: Showmen need to provide a convenient way for customers to purchase tickets or make reservations for their shows. This stage involves setting up ticketing systems and managing bookings.

4. Arrival and setup: Showmen must arrive at the show location and set up all the necessary equipment, props, and stages. This stage requires careful planning and coordination to ensure a smooth setup process.

5. Show performance: This is the main event where the showman entertains the audience with their performance. It includes various acts, performances, and interactions with the audience.

6. Customer experience: Showmen strive to provide an exceptional experience for their customers during the show. This stage involves ensuring comfortable seating, clear visibility, and engaging interactions with the audience.

7. Merchandise sales: Many showmen offer merchandise related to their shows, such as t-shirts, posters, or DVDs. This stage involves setting up merchandise booths and managing sales during and after the show.

8. Post-show interactions: After the show, showmen may engage with their audience, sign autographs, or take photos. This stage focuses on creating a positive post-show experience for customers.

9. Show breakdown and packing: Once the show is over, showmen need to dismantle the stages, pack up equipment, and ensure the venue is left in good condition. This stage requires efficient organization and coordination.

10. Feedback and continuous improvement: Showmen value customer feedback to enhance their future performances. This stage involves collecting feedback from customers, analyzing it, and implementing improvements to enhance the overall show experience

Business Growth & Improvement Experiments

1. Name: Implement a Customer Feedback System
Description: Set up a system to collect feedback from customers after each show, either through surveys or comment cards. This will allow the travelling showman to gather valuable insights about the audience’s preferences, satisfaction levels, and areas for improvement.
Expected Outcome: By actively seeking and analyzing customer feedback, the travelling showman can make informed decisions to enhance their performances, tailor their acts to better suit the audience’s preferences, and ultimately increase customer satisfaction and loyalty.

2. Name: Collaborate with Local Tourism Boards
Description: Establish partnerships with local tourism boards in the areas where the travelling showman performs. This collaboration can involve joint marketing efforts, cross-promotion, and leveraging the tourism board’s network to reach a wider audience.
Expected Outcome: By aligning with local tourism boards, the travelling showman can tap into their resources, gain access to new markets, and increase visibility among potential customers. This collaboration can lead to increased ticket sales and a broader customer base.

3. Name: Optimize Show Scheduling
Description: Analyze historical data on ticket sales, audience demographics, and performance times to identify patterns and optimize show scheduling. This experiment involves adjusting the timing and frequency of shows to maximize attendance and minimize downtime.
Expected Outcome: By strategically scheduling shows based on data-driven insights, the travelling showman can ensure higher attendance rates, reduce costs associated with idle time, and improve overall operational efficiency.

4. Name: Introduce Online Ticketing System
Description: Implement an online ticketing system that allows customers to purchase tickets in advance through the showman’s website or a dedicated platform. This experiment aims to streamline the ticketing process, reduce administrative tasks, and enhance the overall customer experience.
Expected Outcome: By offering online ticketing, the travelling showman can simplify the ticket purchasing process, increase convenience for customers, and potentially attract a larger audience. This experiment can lead to improved ticket sales and reduced workload for the showman’s staff.

5. Name: Expand Social Media Presence
Description: Develop a comprehensive social media strategy to increase the showman’s online presence and engage with potential customers. This experiment involves creating and regularly updating social media accounts, sharing behind-the-scenes content, promoting upcoming shows, and interacting with followers.
Expected Outcome: By expanding their social media presence, the travelling showman can reach a wider audience, build brand awareness, and generate buzz around their performances. This experiment can result in increased ticket sales, improved customer engagement, and a stronger online reputation.

6. Name: Offer VIP Packages
Description: Introduce VIP packages that provide additional perks and exclusive experiences to customers. These packages can include backstage access, meet-and-greets with performers, priority seating, or merchandise discounts.
Expected Outcome: By offering VIP packages, the travelling showman can create an additional revenue stream, cater to customers seeking a premium experience, and potentially increase overall ticket sales. This experiment can also enhance customer satisfaction and loyalty by providing unique benefits to VIP ticket holders

What Next?

The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.